Search MSc Programs in Marketing Management in Colombia 2019
Marketing management studies can cover a wide range of topics, principles and techniques utilized in the field. Leadership skills may be gained as well as the knowledge to develop effective marketing plans based on data and research.
Assess changes in the environment, the consumer and technology and its impact on company strategy.
Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets.
Digital tools to integrate different marketing processes. • Develop a systemic approach that allows linking processes, activities and tools.
Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction.
Experientialize processes using simulations for understanding reality widely.
Recognizing the impact of new marketing tools in creating and sustaining lasting relationships