Compare 34 MScs in Marketing Management

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. The program allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This program is studied over two years; you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Free beginner's German classes for all students. Flexible payment plans available!... [-]

“Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing”. (Natalie Massenet)

In this comprehensive and practical study program students improve their ability to make effective marketing decisions, including assessing marketing opportunities, developing marketing strategies and implementation plans. The program topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media, direct marketing, and sales promotions.... [-]

Start dates: September, January, June

Tuition fees (2018/19): UK/EU: £7,995 International: £14,500

Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential.

The MSc Business Marketing with Management programme will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.

The MSc with Marketing Management programme provides students with both exceptional general business knowledge and understanding as well as the personal skills needed to advance into a wide variety of roles.... [-]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management.This programme provides you with the knowledge and skills for a career in the marketing discipline and students registering on this programme will automatically become Affiliate Post-Graduate Members of the CIM.The CourseTaught full-time over two semesters, followed by a dissertation, you learn through a series of lectures, seminars, case studies and group work for collaborative learning. Assessment is through individual assignments, group projects, examinations and a dissertation.The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in Marketing Management Practice also qualify for Chartered Marketer status.You also have the option to undertake an organisational project, giving you real-world work experience within a company.The course begins in September and lasts over a full 12 months. Students who successfully complete the first semester but do not proceed receive the PG Certificate. Those who pass both semesters’ modules but do not complete the dissertation receive the Diploma.... [-]

A program delivered in partnership with Cambridge Digital Innovation at Hughes Hall, University of Cambridge.

MME-TIME WEBINAR

Our next webinars will be announced shortly. The aplication portal for Non-EU students re-opens on December 3, 2018.

During the webinars, we will introduce you to the program in general, the research areas and the application process.

Following the online presentation, you will have the chance to ask your questions in a Q&A session.

Please follow this link: https://rwth-aachen.adobeconnect.com/mmetime/ to join the webinar.

INNOVATIVE TUESDAY

From October 2017 RWTH Aachen is organizing the "Innovative Tuesdays" in cooperation with the IHK Aachen, a new networking forum on the topic of "Innovation" involving local businesses, university staff, and students. On the second and fourth Tuesday evening of the month, the hosts Thomas Wendland (IHK), Prof. Stefanie Paluch and Prof. Frank Piller (RWTH) welcome all those interested in innovation and innovation management to the RWTH campus in the new Cluster Produktionstechnik.... [-]

MSc Strategic Marketing Management

Programme overview

This MSc Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. The programme features specialist marketing modules, an understanding and appreciation of other business functions within organisations are also developed. Accredited by the Chartered Institute of Marketing (CIM), enabling direct entry onto the CIM Professional Diploma in Marketing.

Outline of programme

Students will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, modules taught will enable students to develop a wide range of technical and transferable skills demanded by graduate employers.... [-]

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 3 Professional Specialisation Paths so that you can easily tailor the courses to help you achieve your career goals:

The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path.... [-]

To remain competitive, companies need to excel in global marketing management.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.... [-]

Master of Science in Marketing Management

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

Features

Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international perspective, essential in today’s business world.

You have the opportunity to tailor your degree with options including:

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.... [-]

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]

Strathclyde’s MSc in Digital Marketing Management (DMM) has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals.

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the business school. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that DMM meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.... [-]

In collaboration with Boston University Metropolitan College (BU MET), Luxembourg School of Business (LSB) has designed a new program enabling eligible students to earn both an MBA at LSB and a master of science at BU MET. By combining the LSB MBA with the BU MET master’s degree, you may acquire a more specialized set of competencies in a specific field of interest, including project management, enterprise risk management, and global marketing management. Students enrolled in this program will have the opportunity to complete both degree programs simultaneously.

This option is designed for professionals who have a passion for marketing and want to dive deep into this field to acquire broader knowledge and understanding about market research, decision-making and advanced marketing techniques needed to excel in a global marketing field. Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:... [-]

Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.

Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.... [-]