The Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist University in Hong Kong and the Management School of the University of Sheffield in the United Kingdom on a one-year full-time study basis.

The programme is designed for relatively recent graduates in any discipline with interest in working in the marketing function for multinational organizations. It will also benefit those in general and line management, who seek a thorough education in the theories and practice of global marketing management. Applicants from all countries will be considered.

The thoughtfully designed curriculum embraces a global view with case studies embedded in courses and the dissertation addressing the principles and practices of international marketing management. More importantly, by having students spend the first semester in the UK and the second semester in Hong Kong, the programme utilizes the synergies of having two partnering institutions located in different regions of the world – bringing global exposure to students.... [-]

Registration Number (Non-local Higher and Professional Education (Regulation) Ordinance: 252569)

In today’s complex business environment, where so much of global GDP is now service-related, service science is both an exciting and crucial area in which business must increase their expertise to stay ahead. This programme considers the complexity of services which bring together a mesh of organizations, people, technologies, and information to deliver value to the customer.

You will learn to structure a service organization and look at excellence in service from a variety of international sector perspectives. By fully understanding the needs of both customers and stakeholders, you will be able to inform service design to optimal effect using the most appropriate tools and techniques. You will be taught to a take a ‘systems’ view of services; considering the design, development, delivery, maintenance and eventual replacement, to ensure the best outcomes are achieved.... [-]

Registration Number (Non-local Higher and Professional Education (Regulation) Ordinance: 251907)

Do you want to move into project management, either in your current technical and business field or into a new field of expertise? Participants on this course can have a very wide range of academic and professional backgrounds. It is suitable for those with work experience as well as those with little or no background in business.

The course provides the methodologies, tools, principles, and philosophies which effectively contribute to the development and management of both small and large-scale projects and programmes. You will learn about human resource management in projects and programmes, as well as risk management and change management. You will also develop a methodical approach to the management of the financial aspects of projects and programmes.... [-]