View all MSc Programs in Luxury Marketing in France 2019
The business administration portion of luxury marketing includes the licensing, sponsoring, purchasing and distribution of luxury products. This type of training is ideal for those who wish to become entrepreneurs or business consultants in luxury sectors.
Top MScs in Luxury Marketing in France 2019
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Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. As a broad-based program, the MSc in Luxury Management & Marketing will help you identify connections across multiple segments of the luxury industry, allowing you to demonstrate that you possess the industry-specific understanding that future employers seek when hiring managers.
Our Msc allows graduates to better understand and master this unique savoir-faire, the so-called French Excellence, which attracts corporations around the globe looking for talented young managers. Our graduate will be equipped with a strong sense of innovation, a creative mindset coupled with hands-on knowledge of luxury products.
The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.