View MSc Programs in Luxury Marketing 2019 in Paris in France
A course in luxury marketing may focus on all five of the major luxury sectors including the beauty, jewelry, fashion, tourism and gastronomy and oenology. This can be done by learning through case studies, as well as educational off-site visits.
Paris is the most populated city in France and its capital. It has over 2 million residents. It plays host to leading centers of learning and the arts in the European region. Being home to the highest number of highly educated persons, Paris has several prestigious universities in France.
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Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. As a broad-based program, the MSc in Luxury Management & Marketing will help you identify connections across multiple segments of the luxury industry, allowing you to demonstrate that you possess the industry-specific understanding that future employers seek when hiring managers.
The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.