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7 MSc Programs in Luxury Marketing

Obtaining a master’s degree offers graduates many different benefits. After graduating with their bachelor’s degree, going after their master’s degree is usually the next step students take if they wish to further their education. What is an Msc in Luxury Marketing? While pursuing this degree, students will learn about the many unique challenges that they will face while trying t… Read more

Obtaining a master’s degree offers graduates many different benefits. After graduating with their bachelor’s degree, going after their master’s degree is usually the next step students take if they wish to further their education.

What is an Msc in Luxury Marketing? While pursuing this degree, students will learn about the many unique challenges that they will face while trying to market luxury products and services. Students will learn about the nature of their target market, the important role brand image plays, how to establish strong relationships with clients, and how the distribution system works. They will likely take classes relating to retail strategy, innovation and design, market planning, general management, business development, and more.

The luxury marketing industry is highly competitive and can be difficult to break into. By obtaining a master’s degree, students will gain the skills that they need to excel within this chosen career field. They will also have the training they need to stand out among other applicants while applying for open positions.

The cost of earning an MSc in Luxury Marketing varies greatly by program and often depends on many different factors. These include where the institution is located, how long the program lasts, and what the specific institution charges for tuition and other fees.

With a master’s degree in luxury marketing, graduates may be able to work in production management, marketing and merchandising, or public relations. For example, with their marketing and merchandising knowledge, those who choose to work directly in luxury marketing may be able to work as a merchandiser looking after the visual displays of the specific brand that they represent. They may also be able to work as a manager or officer and represent their luxury brand or a famous designer.

Those who wish to take their education further and pursue a master’s degree in luxury marketing may be able to take classes on a full or part-time basis. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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ESSCA School of Management
Paris, France +1 More

This joint program was co-created by ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) – two French schools with a foothold in Asia and aca ... +

This joint program was co-created by ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) – two French schools with a foothold in Asia and academic partners since 2015. Fully taught in English, the course will provide you with the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world. -
MSc
Full-time
12 months
English
Sep 2021
Campus
 
Toulouse Business School
Toulouse, France +1 More

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this i ... +

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers. -
MSc
Full-time
12 months
English
Sep 2021
Campus
 
University of Lincoln
Lincoln, United Kingdom

The MSc Marketing with Luxury Brand's degree at Lincoln offers students an opportunity to specialise in luxury goods/services, innovation, and brand management while gaining a ... +

The MSc Marketing with Luxury Brand's degree at Lincoln offers students an opportunity to specialise in luxury goods/services, innovation, and brand management while gaining a more generic appreciation of marketing and related theoretical concepts and theory. Students will be able to develop a sound knowledge of marketing and acquire the planning, strategic thinking, and managerial skills necessary to secure a career in the marketing and luxury goods sectors The programme is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organisations. -
MSc
Full-time
Part-time
English
Sep 2021
Campus
 

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Glasgow Caledonian University, London (GCU London)
London, United Kingdom

A unique programme, designed to reflect the distinctive nature of the luxury brand sector. Our Masters in Luxury Brand Marketing provides you with the specialist skills, indus ... +

A unique programme, designed to reflect the distinctive nature of the luxury brand sector. Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. -
MSc
Full-time
Part-time
English
Campus
 
emlyon business school
Shanghai, China +1 More

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry. -
MSc
Full-time
18 months
English
Sep 2021
Campus
 
York St John University
London, United Kingdom

Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional deve ... +

Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional development, this course builds your skills specifically in fashion and luxury-based marketing. You will develop a critical understanding of the dimensions, processes, opportunities and challenges faced by organisations that create, design, manufacture, distribute, market and sell goods and services in the competitive, fast-paced industries of luxury and fashion. -
MSc
Full-time
English
Campus
 
EM Normandie Business School
Paris, France

Master all aspects related to Marketing and Digital Marketing in the Luxury Sector, from fashion to perfume to luxury hotels and haute cuisine. Both professional and academic, ... +

Master all aspects related to Marketing and Digital Marketing in the Luxury Sector, from fashion to perfume to luxury hotels and haute cuisine. Both professional and academic, the MSc Marketing and Digital in Luxury and Lifestyle is designed to meet the requirements and needs of Luxury sector recruiters who today are looking for global 360° Marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market. -
MSc
Full-time
15 months
English
Sep 2021
Campus