Filter
Masters of Science

Compare 5 Master of Science Programs in Luxury Marketing

Obtaining a master’s degree offers graduates many different benefits. After graduating with their bachelor’s degree, going after their master’s degree is usually the next step students take if they wish to further their education.

What is an Msc in Luxury Marketing? While pursuing this degree, students will learn about the many unique challenges that they will face while trying to market luxury products and services. Students will learn about the nature of their target market, the important role brand image plays, how to establish strong relationships with clients, and how the distribution system works. They will likely take classes relating to retail strategy, innovation and design, market planning, general management, business development, and more.

The luxury marketing industry is highly competitive and can be difficult to break into. By obtaining a master’s degree, students will gain the skills that they need to excel within this chosen career field. They will also have the training they need to stand out among other applicants while applying for open positions.

The cost of earning an MSc in Luxury Marketing varies greatly by program and often depends on many different factors. These include where the institution is located, how long the program lasts, and what the specific institution charges for tuition and other fees.

With a master’s degree in luxury marketing, graduates may be able to work in production management, marketing and merchandising, or public relations. For example, with their marketing and merchandising knowledge, those who choose to work directly in luxury marketing may be able to work as a merchandiser looking after the visual displays of the specific brand that they represent. They may also be able to work as a manager or officer and represent their luxury brand or a famous designer.

Those who wish to take their education further and pursue a master’s degree in luxury marketing may be able to take classes on a full or part-time basis. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

 

Read More Read Less
Other options within this field of study:

5 Results in Luxury Marketing

University of Lincoln

The MSc Marketing with Luxury Brands degree at Lincoln offers students an opportunity to specialize in luxury goods and brand management. This programme aims to develop a ... [+]

The Course

The MSc Marketing with Luxury Brands degree at Lincoln offers students an opportunity to specialize in luxury goods and brand management. This programme aims to develop a thorough knowledge of marketing theory and the planning, strategic-thinking and managerial skills necessary to secure a career in the luxury goods and experience sectors.

The programme is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organizations.

Students can access a set of exclusive career events that help to build a CV, deal with psychometric tests, and formulate effective applications.... [-]

United Kingdom Boston
August 2019
Full-time
Part-time
1 - 2 years
Campus
emlyon business school

Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. As a broad-based program, the MSc in Luxury Management &am ... [+]

Become an expert in the luxury industry with a programme that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry. For students holding a Bachelor’s Degree minimum in any field MSc in approved by the Conférence des Grandes Ecoles 18 months including a 4 to 6-month internship Taught in English Delivered in Paris, New York or London and Shanghai 18 months to accomplish your dreams in the industry of excellence Build your career in a challenging business culture: To build your career, you will need solid academic knowledge and the capacity to adapt to the luxury industry’s high standards. You’ll acquire the basics of management, discover how to apply specialist management knowledge and focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City). Benefit from a truly international exposure: Master the basics to the Luxury Industry in Paris, distinguish yourself with skills gained in cutting-edge international hubs: London or New York City and get ready for tomorrow’s challenges in Shanghai. By studying in 3 distinct locations, you will develop a broad view of the global luxury industry and learn how to navigate the specifics of these different business markets successfully. Meet the real needs of recruiters: emlyon business school has always worked closely with the business community in order to provide students with quality internship and job offers, as well as privileged contact with companies. Our partners in the luxury industry include Cartier, Chanel, Christian Dior, Infiniti, Kempinski hotels,... [-]
China Shanghai France Paris
September 2019
Full-time
18 months
Campus
Toulouse Business School

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in t ... [+]

MSc Degrees in Luxury Marketing. Program overview

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.... [-]

France Paris
October 2019
Full-time
15 - 18 months
Campus
Glasgow Caledonian University, London (GCU London)

A unique programme, designed to reflect the distinctive nature of the luxury brand sector. Our Masters in Luxury Brand Marketing provides you with the specialist skills, ... [+]

A unique programme, designed to reflect the distinctive nature of the luxury brand sector. Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry.

You’ll study a range of topics, provide a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. We’ll help you develop your intellectual skills together with the contemporary skills and practices needed to excel in the industry.... [-]

United Kingdom London
January 2020
Full-time
Part-time
1 - 3 years
Campus
York St John University

Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional ... [+]

Be at the forefront of fashion and luxury marketing practice.

Overview

Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional development, this course builds your skills specifically in fashion and luxury-based marketing. You will develop a critical understanding of the dimensions, processes, opportunities and challenges faced by organisations that create, design, manufacture, distribute, market and sell goods and services in the competitive, fast-paced industries of luxury and fashion.

Entry Requirements.

Applicants will normally have a minimum of a 2:2 Honours degree in a related discipline, but consideration may be given to applicants with a 2:2 Honours degree in any subject, as long as they have completed relevant work experience or can demonstrate strong insight into the area of study.... [-]

United Kingdom London
February 2019
Full-time
1 year
Campus