With over 80,000 inhabitants, Lund city is the administrative center of Lund municipality, in the Province of Scania, Sweden. It is a city that has several high-tech bases companies. Lund has 4 universities.

International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.