International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

Singapore (新加坡) is a city-state in Southeast Asia. Founded as a British trading colony in 1819, since independence it has become one of the world's most prosperous countries and boasts the world's busiest port. Singapore has six national universities and are generally well-regarded and attracts exchange students from all over the world.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.