Search MSc Programs in International Marketing 2019 in Vilnius in Lithuania
The MSc, or Master of Science, is a popular Master’s degree designation. Internationally recognized, the MSc is typically awarded after about five to six years of rigorous study in what is usually a science-based field.
In international marketing courses and programs, individuals learn about the ways in which marketing principles are applied in multiple countries. Topics can include strategy development, market identification, good and service promotion and different marketing environments.
Being the largest city and the capital of Lithuania, Vilnius aims to build a bright educational future. The city is greatly filled with quality of educational institutions such as Vilnius University, Mykolas Romeris University, and Vilnius Gediminas Technical University.
Request Information MScs in International Marketing in Vilnius in Lithuania 2019
The overall goal of the program is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific
International Marketing and Management
According to Peter Drucker, „Because the purpose of a firm is to create a customer, the firm has only two basic functions: marketing and innovations“. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increasing the overall value of the organization. Marketing is the organization‘s most important source of knowledge about markets, while also being the face of the organization that most customers and stakeholders see. The purpose of the program is to educate market-oriented leaders who through cutting-edge research-based training will work for the best world companies....