International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

One characteristic of Iceland's higher education system is a four-year course. After completion of undergraduate degree, The University of Icleand often have scholarships for those students who may want to further studies to master’s and doctorate levels. It is based in Vesturbær, Reykjavik and was founded in 1911.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.