View MSc Programs in International Marketing 2019 in Paris in France
The MSc, or Master of Science, is a popular Master’s degree designation. Internationally recognized, the MSc is typically awarded after about five to six years of rigorous study in what is usually a science-based field.
International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.
Paris is the most populated city in France and its capital. It has over 2 million residents. It plays host to leading centers of learning and the arts in the European region. Being home to the highest number of highly educated persons, Paris has several prestigious universities in France.
Request Information Master of Science Degrees in International Marketing in Paris in France 2019
The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for st
The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.
Each of these programmes taught completely in English consists of three complementary components:
1st semester of studies in Edinburgh,
2nd semester of studies in Nice,
Masters Dissertation (and optional internship).
International Marketing with Tourism and Events
Tourism, recreation and entertainment have added a new dimension to the mobility of people and unexploited business perspectives. This is clearly illustrated by the considerable growth in the number of international events taking place around the world, in the areas of culture, sports, entertainment and exhibitions....
Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Man
In 2017, the travel and tourism industry contributed roughly 8.27 trillion USD to the global economy. This industry includes a wide range of sectors such as hospitality and hotels, in the broad sense, entertainment, attractions, operators of all kinds, distributors and in particular new digital players, transportation services such as cruise lines, casinos, amusement parks, official bodies that support the tourism development, and consultants.
Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Management (T2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution....