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Compare 24 Master of Science Programs in International Marketing

Have you ever looked at brands that seem to be well-known all the world over? The approach that one restaurant chain takes to market in one country might be slightly different than its approach in another country. Being able to tailor marketing skills to economies all over the globe takes work, and it is exactly what an MSc in International Marketing can prepare you for. From boosting visibility on the web to capturing attention through a television, an MSc in International Marketing gives you tools to reach out to a variety of audiences in many different ways.

What is an MSc in International Marketing? This degree prepares you to use a variety of techniques for researching, analyzing, and formulating different marketing strategies for various socioeconomic areas. You should be able to use the internet, web design, research tools, and more to appeal to audiences all over the world.

An MSc in International Marketing teaches you a variety of techniques, including how to approach different audiences. It makes you a great tool for promoting and building businesses, which is ideal for finding good careers or starting your own business. If nothing else, you gain a better understanding of how marketing works and become a better consumer.

The cost for a program in MSc in International Marketing may vary by institution, and may require a different number of core and elective classwork. It also may depend on how much work you have done on your degree in the past. Research the programs you are considering to make sure they fit your ultimate career goals and financial budget.

Students with an MSc in International Marketing should be a great asset to companies looking to bolster their name on the international market. Becoming a market researcher, analyst, or even content creator are all career possibilities.

 

An MSc in International Marketing is available from many universities. There are even programs available online for distance learners. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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24 Results in International Marketing

The University of Law Business School

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed a ... [+]

MSc International Marketing

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation.... [-]

United Kingdom London
September 2019
Full-time
1 year
Campus
GISMA Business School

The MSc International Marketing covers key aspects of marketing management including strategic marketing planning and communications on a global scale. During the course, ... [+]

MSc International Marketing

The MSc International Marketing covers key aspects of marketing management including strategic marketing planning and communications on a global scale. During the course, you will gain valuable insight into the marketing industry and develop the skills required to enhance your career within a highly competitive job market. This program is designed and awarded by The University of Law, and delivered at GISMA in its campus in Berlin. Free beginner's German classes for all students. Flexible payment plans available!

In addition, the MSc International Marketing is aligned with the professional standards of the Chartered Institute of Marketing (CIM).

Who is the International Marketing for? ... [-]
Germany Berlin
October 2019
Full-time
1 year
Campus
Newcastle University London

A commercially-focused postgraduate course, specializing in marketing with an international context. This degree will teach you the developing issues surrounding global c ... [+]

This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges. You will specialize in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.

This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. You will develop a range of skills and knowledge including:

how to apply marketing theory to international case studies, markets and issues. advanced skills in the analysis of markets in an international context. knowledge of ethical issues and their implications for marketing. ... [-]
United Kingdom London
September 2019
Full-time
1 year
Campus
British School of Fashion

Fast-paced, exciting and innovative, the MSc International Fashion Marketing equips students with the international business knowledge as well as the creative and practic ... [+]

The MSc International Fashion Marketing is an innovative programme which will provide students with the vital combination of international business knowledge plus creative and practical marketing skills, to enable them to succeed and excel in the highly-competitive international fashion industry.

Our stimulating programme incorporates a broad curriculum, concentrating on the core concepts and principles of logistics, buying and merchandising, fashion business analysis, integrated marketing communications and brand management.

Students will also gain practical and creative skills in key areas of fashion marketing centred on consumer insights, marketing planning, branding and use of digital technologies.... [-]

United Kingdom London
September 2019
Full-time
1 year
Campus
Sheffield University Management School

An ideal choice for those who wish to study both International Business Management and Marketing, this 12-month programme is designed for students from any disciplinary b ... [+]

An ideal choice for those who wish to study both International Business Management and Marketing, this 12-month programme is designed for students from any disciplinary background and is approved by the Chartered Institute of Marketing (CIM). The nine modules equip candidates with the critical knowledge and skills necessary to be considered for an international role in these competitive fields and, because of the CIM accreditation, students completing this MSc are automatically awarded an ACIM status (Affiliate Post-Graduate Members of the CIM).The CourseOur MSc International Management and Marketing is taught full-time over two semesters followed by a project dissertation, through a combination of lectures, seminars, case studies, group work for collaborative learning and web-based discussion groups. Students are assessed through individual assignments, group projects, examinations and their dissertation. You also have the option to undertake an organisational project, giving you real-world work experience within a company.The course begins in September and lasts over a full 12 months. Students completing the programme will be awarded an ACIM status in addition to the MSc.There are a number of scholarships which management students may be eligible for.... [-]

United Kingdom Sheffield
September 2019
Full-time
12 months
Campus
Rennes School of Business

The aim of the programme is to qualify candidates for leading marketing positions in international companies; thus the programme provides them with the knowledge. This is ... [+]

Master of Science in International Marketing

The aim of the program is to qualify candidates for leading marketing positions in international companies; thus the program provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing program (MSc IM), students will be able to:

perform market assessment through quantitative marketing research methods, gather market intelligence, undertake market identification, analysis, and selection, create detailed marketing strategies and plans for specific markets, manage the launch of new products and services, set and measure objectives for each marketing element, implement and monitor the execution of marketing plans. ... [-]
France Rennes-en-Grenouilles
September 2019
Full-time
16 months
Campus
Birmingham Business School, University of Birmingham

This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thin ... [+]

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.... [-]

United Kingdom Birmingham
August 2019
Full-time
1 year
Campus
Toulouse Business School

Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Man ... [+]

Program overview

In 2017, the travel and tourism industry contributed roughly 8.27 trillion USD to the global economy. This industry includes a wide range of sectors such as hospitality and hotels, in the broad sense, entertainment, attractions, operators of all kinds, distributors and in particular new digital players, transportation services such as cruise lines, casinos, amusement parks, official bodies that support the tourism development, and consultants.

Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Management (T2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution.... [-]

France Paris
October 2019
Full-time
15 months
Campus
LUT University

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in ... [+]

To remain competitive, companies need to excel in global marketing management.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.... [-]

Finland Lappeenranta
August 2019
Full-time
2 years
Campus
University of Sussex Business School

Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international pe ... [+]

Key information Duration: 1-year full time Start date: September 2019 Apply by: 1 August (International), 1 September (UK/EU)

Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international perspective, essential in today’s business world.

You have the opportunity to tailor your degree with options including:

digital marketing customer relationships consumer psychology. You can also explore the business context in specific regions, and specialize in specific marketing fields and other related disciplines. How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.... [-]

United Kingdom Brighton
September 2019
Full-time
1 year
Campus
University of Strathclyde Business School

The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an ... [+]

Why this course?

The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value-added features including but not limited to:... [-]

United Kingdom Glasgow
September 2019
Full-time
12 months
Campus
Groupe ESC Clermont

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow stud ... [+]

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]

France Clermont-Ferrand
October 2019
Full-time
3 semesters
Campus
Maastricht University, School of Business and Economics

By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer valu ... [+]

MSc International Business: Marketing-Finance (full-time)

Finance often focuses on the ‘technical’ pre-conditions for the success of an organisation or financial product and ignores the ‘target’ from a marketing perspective, which focuses on stakeholder needs. By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer value can be integrated.

Outstanding resources

As a student following the Marketing-Finance track, you will benefit from the outstanding academic and teaching resources available at two of Maastricht University’s departments. Through a dynamic mix of theoretical courses and empirical projects, you will explore areas including financial decision-making, product development, relationship marketing and shareholder value.... [-]

Netherlands Maastricht
September 2019
Full-time
1 year
Campus
University of Bradford

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career. You will develop your working knowledge o ... [+]

Overview

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.

You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and marketing simulations.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.... [-]

United Kingdom Bradford
September 2019
Full-time
1 year
Campus
ISM University of Management and Economics

The overall goal of the program is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific ... [+]

International Marketing and Management

According to Peter Drucker, „Because the purpose of a firm is to create a customer, the firm has only two basic functions: marketing and innovations“. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increasing the overall value of the organization. Marketing is the organization‘s most important source of knowledge about markets, while also being the face of the organization that most customers and stakeholders see. The purpose of the program is to educate market-oriented leaders who through cutting-edge research-based training will work for the best world companies.... [-]

Lithuania Vilnius
September 2019
Full-time
2 years
Campus