Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. Today, if a company wants to be successful in such an environment, it must see uncertainties as opportunities. This can only be achieved by treating innovation as an iterative process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design, and technology, combined with strategic thinking is the only way to develop product innovations and services in a sustainable way.

This is the main focus of the Master's degree program "Innovation and Product Management (IPM)". In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically.... [-]

The master program “Strategy, Innovation, and Management Control” (organizational leadership) is a four-semester program and requires 120 ECTS points to obtain a degree. Graduates are awarded a Master of Science (WU) degree, which is abbreviated as MSc (WU). (Optional double degree in cooperation with selected partner schools.)

The master program ‘Strategy, Innovation, and Management Control’ (organizational leadership master), which is taught entirely in English, prepares tomorrow’s executives for their role as organizational leaders. The program combines theory, practice, and instruction in relevant social skills, for an integrated approach to organizational leadership. Great emphasis will be placed on developing the ability to identify new entrepreneurial opportunities and, based on that ability, to developing strategies for achieving sustained success. Also highly important is the consistent organizational planning of strategy implementation, and management control.... [-]