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Hong Kong Kowloon Tong

Find MSc Programs in Global Marketing 2019 in Kowloon Tong in Hong Kong

A Master of Science, or a Master’s degree in Science is an academic degree delivered by Universities in many countries. A Master of Science is a popular choice after completing a Bachelor’s degree.

Global marketing is a discipline that involves the creation and development of product strategies with the goal of increasing sales by means of advertising and promotion to the international market.

Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed in the England’s structure as well as international systems. It is managed by the country's Education Bureau.

Request Information Master of Science Programs in Global Marketing in Kowloon Tong in Hong Kong 2019

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2 Results in Global Marketing, Kowloon Tong

Degrees
Location
Hong Kong
Kowloon Tong
Study type
Pace
Hong Kong Baptist University (HKBU) School of Business

Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, HKBU and the Management S ... [+]

Overview

The Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist University in Hong Kong and the Management School of the University of Sheffield in the United Kingdom on a one-year full-time study basis.

The programme is designed for relatively recent graduates in any discipline with interest in working in the marketing function for multinational organizations. It will also benefit those in general and line management, who seek a thorough education in the theories and practice of global marketing management. Applicants from all countries will be considered.

The thoughtfully designed curriculum embraces a global view with case studies embedded in courses and the dissertation addressing the principles and practices of international marketing management. More importantly, by having students spend the first semester in the UK and the second semester in Hong Kong, the programme utilizes the synergies of having two partnering institutions located in different regions of the world – bringing global exposure to students.... [-]

Hong Kong Kowloon Tong
September 2019
Full-time
1 year
Campus
Hong Kong Baptist University (HKBU) School of Business

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and Grenoble Ecole de Management on ... [+]

Overview

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure.... [-]

Hong Kong Kowloon Tong
September 2019
Full-time
15 months
Campus