View all MSc Programs in Global Marketing in Europe 2019
A Master of Science, or a Master’s degree in Science is an academic degree delivered by Universities in many countries. A Master of Science is a popular choice after completing a Bachelor’s degree.
Global marketing is the process of developing an idea for a product and creating that product worldwide with the goal of reaching the international market. Students in this field can learn about key strategies and methods.
There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.
View all Master of Science Programs in Global Marketing in Europe 2019
Hong Kong Baptist University (HKBU) School of Business
Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist Univers
The Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist University in Hong Kong and the Management School of the University of Sheffield in the United Kingdom on a one-year full-time study basis.
The programme is designed for relatively recent graduates in any discipline with interest in working in the marketing function for multinational organizations. It will also benefit those in general and line management, who seek a thorough education in the theories and practice of global marketing management. Applicants from all countries will be considered.
The thoughtfully designed curriculum embraces a global view with case studies embedded in courses and the dissertation addressing the principles and practices of international marketing management. More importantly, by having students spend the first semester in the UK and the second semester in Hong Kong, the programme utilizes the synergies of having two partnering institutions located in different regions of the world – bringing global exposure to students....
Hong Kong, Kowloon Tong, United Kingdom, Sheffield
Hong Kong Baptist University (HKBU) School of Business
The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and Grenoble Ecole de Management on
The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.
The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.
The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure....
The MSc Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their know
MSc Global Marketing & Negotiation
The MSc Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques.
study closely to the real business environment with company problematics and projects
acquire strong skills for intercultural negotiations through courses focused on practice
be operational in marketing positions in an international environment
Job prospects include product/brand manager, market researcher, marketing manager, sales manager, account manager or one of many other related positions....
Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international pe
Duration: 1-year full time
Start date: September 2019
Apply by: 1 August (International), 1 September (UK/EU)
Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international perspective, essential in today’s business world.
You have the opportunity to tailor your degree with options including:
consumer psychology. You can also explore the business context in specific regions, and specialize in specific marketing fields and other related disciplines.
How will I study?
You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project....
Marketing and managing on a global scale – divide your studies between the UK and Hong Kong to gain a critical understanding of successful marketing across international
Marketing and managing on a global scale – divide your studies between the UK and Hong Kong to gain a critical understanding of successful marketing across international territories.This 12-month programme, jointly delivered by Sheffield University Management School and Hong Kong Baptist University, is designed for students from any disciplinary background seeking to develop a career in international marketing. It is approved by the Chartered Institute of Marketing (CIM).You will spend the first semester of your studies in Sheffield, the UK and the second in Hong Kong, People’s Republic of China. Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation. Students registering for this programme will automatically become Affiliate Post-Graduate Members of the CIM.The CourseOur MSc in Global Marketing Management is taught full-time over two semesters (semester one in Sheffield, semester two in Hong Kong) followed by a project dissertation, through a combination of lectures, seminars, case studies and group work for collaborative learning. A blend of case studies and assignments will help to develop your applied marketing skills. Students are assessed through individual assignments, group projects, examinations and their dissertation.The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in...
Glasgow Caledonian University, London (GCU London)
The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within the industry. You will a
Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing.
In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.
MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within the industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial to global marketing....
The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed a
MSc International Marketing
The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.
The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation....