Goals and Contents

One out of three business school graduates ends up in a marketing-related job. Almost half of the price we pay for products on a daily basis covers marketing-related costs. Due to its impressive relevance, marketing invites unprecedented considerations about its cultural effects, societal impact, and implications for individual and collective well-being.

The Master in Marketing and Transformative Economy is a two year, 120 ECTS programme enabling participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge. Participants should expect to become conscious decision-makers familiar with a variety of market situations and systems (b2b, b2c, b2b2c, c2b, c2c, access-based, gift, and sharing economy). They should also expect to sharpen their ability in interpreting markets, executing effective solutions, forecasting and measuring the effects of their work in terms of competitive, financial, and socio-environmental performances.... [-]

The MSc in Economic Policy (MEP) is an advanced program offered by the Faculty of Economics at the Università della Svizzera italiana.

The goal of the Master is to teach students how to analyze economic problems at the national as well as international level and how to identify the most appropriate policy instruments. In a cordial environment and in close interaction with the Faculty, the students will be equipped with the quantitative methods and the analytical tools necessary for a successful career as a professional economist with a strong policy orientation. The master will also drive interested students into a Ph.D. program.

Objectives and contents

The Faculty of Economics of the University of Italian Switzerland is organizing a joint Master with the High School of Economics and International Relations (ASERI) of the Catholic University of Milan, involving Swiss, Italian and foreign students interested in a curriculum of studies that allows they get a double title: an Italian Master's degree and a Swiss Master's (master's degree). The Master in Economics and International Policies (MEPIN) offers a wide range of scientific tools and specific skills, essential for the understanding of economic-political phenomena related to the globalization of markets. The bases on which the entire program is developed are linked to the study of economics, law and institutions, and international policies. In addition, multidisciplinary knowledge will be provided to address issues such as sustainable development, market globalization, population aging, migratory phenomena and, more generally, forms of cooperation between public authorities and private economic operators aimed at achieving a common goal, such as the provision of a service or the creation and management of a project. The partnerships between the public and private sectors are increasingly common in various sectors (health, public utilities, infrastructures, social services and environmental resources) and at all levels (local, national and supranational). In many international organizations, the public-private partnership is a privileged way for the realization of public interest programs related to fundamental issues such as energy, transport or development cooperation projects. The study of the areas of intersection between public and private, from the local to the global level, requires skills... [-]

The MScECON program provides students with the opportunity to acquire an extensive knowledge in economics at the advanced level while specializing in economic policy analysis. The emphasis is put on core competencies which are directly applicable to the workplace. The program content is based on solid theoretical underpinnings and cutting-edge skills while covering a wide range of policy applications.

The Master of Science in Economics, Major in Economic Policy, provides students with a unique opportunity to follow a challenging graduate program in a first-class Swiss institution with a focus on applied economics, and develop the skills required for a well-grounded economic policy analysis using appropriate theoretical and empirical tools. The originality of the program is its focus on the economic role of the State, with an appropriate mix of lecturers combining both academic rigor and real-world expertise. Economic and financial problems are heavily debated in modern media, but even if crucial, the role of State interventions in market-based economies is often difficult to identify and evaluate.... [-]