2 Results in Digital Marketing, Spain
Join the Master in Digital Business in Barcelona taught 100% in English. Learn about digital business management, digital business marketing, and digital business strateg ... [+]
The Master in Digital Business in Barcelona is by far the most relevant and innovative master program for the challenges facing professionals today. By using a multitude of teaching methods – everything from case studies to industrial visits, workshops and more – students will learn to become change agents in the digital arena with a global vision transferable to markets worldwide.... [-]
The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge o ... [+]
MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING
Search engine marketing: SEO and SEM Mobile markets Marketing: ASO Digital analytics and their application to digitalmarketing Email marketing and affiliation Inbound marketingPRACTICAL WORKSHOPS
Google Adwords and Google Analytics Workshop
MODULE 02: SOCIAL MEDIA
Social media strategy Communication and online reputation Social media plan Tools and metrics in social mediaPRACTICAL WORKSHOPS
Facebook Ads WorkshopSocial media workshop: Project tutoring
MODULE 03: DIGITAL ADVERTISING AND CREATIVITY
Advertising models and media plansMarket data for media planning (Comscore) Creativity and branded content Adserving and formats Programmatic advertising and RTB (buying andselling) ... [-]