Part time Master of Science Program in Digital Marketing

Find Part time MSc Programs in Digital Marketing 2019

Digital Marketing

Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.

Aimed at all forms of newer media, digital marketing is the practice of leveraging electronic platforms to sway consumer behavior. Using a variety of online and other technologies, marketers craft the kind of content that is most effective in each medium to amplify their brands or products.

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MSc in Marketing (MSM)

Suffolk University
Campus Part time 9 - 24 months September 2019 USA Boston

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level. [+]

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level. Suffolk’s STEM-designated MSM leaves you ready to hit the ground running in roles including product manager, customer insight manager, research analyst, and global marketing manager.

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Digital Marketing Management - MSc/PgD/PgC

Cardiff Metropolitan University
Campus Part time 1 - 2 years September 2019 United Kingdom Cardiff

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape. [+]

Course Overview

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.... [-]


MSc in Digital Marketing (IDM Top Up)

London South Bank University
Campus Online & Campus Combined Part time 1 - 2 years January 2019 United Kingdom London + 1 more

The MSc in Digital Marketing Top Up is aimed at digital marketing professionals who hold the IDM Diploma qualifications in digital marketing and offers the opportunity to upgrade these to a Masters degree. [+]

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with a weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts, and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.... [-]


MSc in Digital Marketing

Middlesex University London
Campus Part time 1 year August 2019 United Kingdom London UK Online + 1 more

As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created a huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast-paced sector. [+]

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice-based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6-month industry placement into your learning, enhancing the opportunity to integrate theory and practice.... [-]


Master in Digital Marketing (MSc)

Middlesex University London
Campus Part time 1 - 2 years September 2019 United Kingdom UK Online London + 1 more

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development. [+]

As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created a huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast-paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.... [-]


MSc in International Marketing Management with Digital Marketing

Heriot Watt Unviersity Dubai
Campus Part time 1 - 2 years September 2019 United Arab Emirates Academic City

Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market. [+]

Overview

Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Course content

All subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.... [-]


Executive Program In Digital Marketing (EPDM+)

The Valley Digital Business School
Campus Part time 4 - 5 months February 2019 Spain Barcelona

The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience. [+]

MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING

Search engine marketing: SEO and SEM Mobile markets Marketing: ASO Digital analytics and their application to digitalmarketing Email marketing and affiliation Inbound marketing

PRACTICAL WORKSHOPS

Google Adwords and Google Analytics Workshop

MODULE 02: SOCIAL MEDIA

Social media strategy Communication and online reputation Social media plan Tools and metrics in social media

PRACTICAL WORKSHOPS

Facebook Ads WorkshopSocial media workshop: Project tutoring

MODULE 03: DIGITAL ADVERTISING AND CREATIVITY

Advertising models and media plansMarket data for media planning (Comscore) Creativity and branded content Adserving and formats Programmatic advertising and RTB (buying andselling) ... [-]

MSc Marketing and Digital Strategy

Leeds Beckett University
Campus Part time 1 - 3 years September 2019 United Kingdom Leeds

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today's challenging economic climate. [+]

Program Details

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.... [-]


MSc Marketing and Digital Strategy

Leeds Beckett University
Campus Part time 1 - 3 years September 2019 United Kingdom Leeds

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today's challenging economic climate. [+]

Course Details

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.... [-]


MSc Digital Marketing

University of Salford
Campus Part time 1 - 2 years September 2019 United Kingdom Manchester

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy. [+]

In Brief: Enhance your employability with this CIM and IDM - approved and accredited course Course taught by award-winning digital marketing academics Gain industry experience via live projects, internships, and placements Part-time study option Overseas study available International students can apply Course Summary

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.You will be taught by internationally recognized award-winning experts based in the Salford Business School Centre for Digital Marketing.... [-]


MSc in Digital Marketing and Analytics

Management Center Innsbruck
Online & Campus Combined Part time 2 years November 2019 Austria Innsbruck

The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended learning concept enables a maximum of flexibility regarding both time and location. [+]

The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended learning concept enables a maximum of flexibility regarding both time and location.

The program provides professional decision makers and executives with a competent introduction to the world of digital marketing and web-based performance assessment. It equips them with the necessary knowledge to be able to better master the present challenges that the rise of digital media and technologies have brought about with the alteration of human communication practices.

Based on the innovative blended learning concept, the course teaches not only strategic, technical, and legal know-how, but also practically relevant digital marketing instruments, an appropriate tone in digital communication, and the generation of target-specific content.... [-]


MSc in Digital Economy and Leadership

Management Center Innsbruck
Online & Campus Combined Part time 2 years October 2019 Austria Innsbruck

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world. [+]

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world.

Participants in this post-graduate Master’s degree, organized by MCI and the Investment Punk Academy, learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.

The content and organization of the program have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.... [-]


MSc Data Analytics and Marketing (CIM)

Arden University
Online Part time 18 - 60 months April 2019 United Kingdom Coventry

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. [+]

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge-driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognize the importance of data, globalization and digital marketing.

Course Requirements

A bachelor's degree or diploma equivalent to a UK honors degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

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