Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.
Aimed at all forms of newer media, digital marketing is the practice of leveraging electronic platforms to sway consumer behavior. Using a variety of online and other technologies, marketers craft the kind of content that is most effective in each medium to amplify their brands or products.
Request Information Part time Masters of Science in Digital Marketing 2018
Our MSc Digital Marketing is designed to give you the skills and knowledge you need in a rapidly developing sector. This course will focus on developing the skills you need to successfully market goods and services through various online channels. [+]
Start dates: January, May, September
Tuition fees (2018/19): UK/EU: £7,995 International: £14,500
Digital marketing is one of the fastest growing industries being explored by businesses to market their goods and services. Statista forecasts the overall digital marketing spending (US) to grow to $103.37 billion in 2019 from $57.29 billion in 2014, the whole digital marketing spectrum is growing exponentially, therefore, businesses are continuously looking for specialist advice.
Build your understanding of tactics online social media and digital marketing tactics, and specialise in digital domain to boost yourself into the digital world.
Our MSc Digital Marketing is designed to give you the skills and knowledge you need in a rapidly developing sector. The course will focus on advancing the digital skills you need to successfully market goods and services through various online channels, whilst helping you to stay up to date with trending issues, debates and tools in the marketing world.... [-]
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit and private sectors. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. [+]
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit and private sectors. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society.... [-]
This programme is designed to give students the analytical competencies and business acumen required to succeed in the digital world. Students will graduate as highly skilled digital marketing strategists. [+]
This programme is designed to give students the analytical competencies and business acumen required to succeed in the digital world. Students will graduate as highly skilled digital marketing strategists.
Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.Programme Information
MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.... [-]
Online MS in Digital Marketing Enhance Your Skills. Advance Your Career with FDU's Digital Marketing Online Degree Program! [+]
Technological advancements are changing the way we live and consume information. Increasingly, consumers are utilizing digital and social platforms to both acquire and share experiences with products and services. This consumer-generated “buzz” is playing a crucial role in how individuals are making consumption-related decisions. The persuasive power of traditional marketing channels is being diluted and marketers are scrambling to both understand and influence today’s tech-savvy customers, who have the power to research information and seek out the opinions of friends and relative (and sometimes strangers). Spending on digital marketing is rising with 80% of companies planning to increase their digital budget with digital ads estimated to make up 41.4% of total media ad expenditures by 2019.... [-]
As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. [+]
As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge-driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognize the importance of data, globalization and digital marketing.Course Requirements
A bachelor's degree or diploma equivalent to a UK honors degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above[-]
This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementation, and evaluation of advertising, marketing communications, and digital marketing strategies. [+]
MSc in Communication and Digital Marketing
Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.
Program entirely taught in English
Main Courses:INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY COMMUNICATION MANAGEMENT DIGITAL ADVERTISING STRATEGY CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT TRADITIONAL ADVERTISING AND MEDIA PLANNING ... [-]
This program enables managers to specialize in marketing, including 3 pillars of the digital economy: digital marketing, e-commerce, and data analytics. [+]
This program enables managers to specialize in marketing, including 3 pillars of the digital economy: digital marketing, e-commerce, and data analytics.Its strengths
This program is co-developed with partners from the Chair in Digital Media & E-Commerce. They are regularly invited to speak during the courses related to their expertise. The digital economy is developing rapidly and our partner companies make it possible for us to organize an up-to-date program that follows the latest digital trends.Objectives To understand the digital economy as a whole and to learn to develop a multi-channel strategy for a company; To anticipate the digital market by identifying future opportunities and challenges; To formulate new, IT-based digital strategies; To understand and assess the kinds of technology used to implement strategies in digital marketing, e-commerce and data analytics; To implement analysis techniques to solve problems of management, marketing, and sales. Target groups ... [-]
Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our MSc Digital Marketing degree prepares you for a fascinating career. [+]
Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our MSc Digital Marketing degree prepares you for a fascinating career.
This degree has been designed in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM) to expose you to the very latest thinking, tools and techniques in digital and social media marketing. It aims to give you the skills sought after by today’s employers and opportunities to work at a strategic and tactical level.
During your first semester, you'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You'll take a holistic view of an organisation and how it attempts to develop a marketing strategy in a challenging global environment.... [-]
Digital technology and analytics are changing the face of technology. The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment. [+]
Analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts.Key information Name: Digital Marketing & Analytics Qualification: MSc Level: Postgraduate Study mode: Full time Duration: 12 - 16 months Tuition fees: £18,000 * Scholarships: Yes * Next start date: September 2018 Future start date: January 2019 Study abroad: No Validation: Regent's University London
*For more information please refer to the fees and financial support sections below.Overview
Digital technology and analytics are changing the face of technology.
The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment.... [-]
The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era. [+]
The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]
The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy. [+]
The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.
During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.You will be taught by internationally recognized award-winning experts based in the Salford Business School Centre for Digital Marketing.... [-]
The ICN MSc Diploma in Digital Management, Bac 5, is offered at our campuses in Nancy and Paris. [+]
The ICN MSc Diploma in Digital Management , Bac 5, is offered at our campuses in Nancy and Paris. Who says digital (or digital), says transformation of exchanges, practices, and therefore management. In addition to those who have made new technologies the heart of their business, any company, if it wishes to develop, gain productivity and competitiveness, must integrate digital in its strategy and surround itself with competent managers. With this MSc in Digital Management, ICN trains you in one or two years as managers of major digital companies in France and internationally.Why integrate the program?Master the fundamentals of digital applied to the world of business.Design a digital development strategy.Benefit from the educational, economic and cultural environment of a Grande Ecole de Management.Individual support: individual and personal assessment based on a series of recruitment tests, an orientation report, help with the research of the internship and the realization of the professional project ...Terms of admission... [-]
The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience. [+]
MODULE 01: FUNDAMENTALS OF DIGITAL MARKETINGSearch engine marketing: SEO and SEM Mobile markets Marketing: ASO Digital analytics and their application to digitalmarketing Email marketing and affiliation Inbound marketing
Google Adwords and Google Analytics Workshop
MODULE 02: SOCIAL MEDIASocial media strategy Communication and online reputation Social media plan Tools and metrics in social media
Facebook Ads WorkshopSocial media workshop: Project tutoring
MODULE 03: DIGITAL ADVERTISING AND CREATIVITYAdvertising models and media plansMarket data for media planning (Comscore) Creativity and branded content Adserving and formats Programmatic advertising and RTB (buying andselling) ... [-]
Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to help organisations be competitive. [+]
Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to help organisations be competitive.
Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skills base and will ensure you can make a significant and measurable contribution to your employer?s profitability.
In preparation for a successful career as a strategically minded digital marketer, you will choose to either research and write your dissertation to gain an in-depth knowledge of your area of interest, or you will manage your own live commercial project.... [-]
Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. [+]
This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."
Dr. Véronique Pawels Delassus, Academix Director, Marketing Department
The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]