As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge-driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognize the importance of data, globalization and digital marketing.

A bachelor's degree or diploma equivalent to a UK honors degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

By holding regular seminars and conducting promotional campaigns (IGEC Educational Forums and Road Shows), we have established close contacts with the major sponsoring bodies in the MENA region and signed several contracts to recruit students abroad. Regular advertising and promotional campaigns, which have attracted a large number of students, has given us a good indication of the potential number of students likely to attempt joining abroad universities. IGEC has been working with King Abdullah Scholarship Program (KASP) for the past ten years, during which we placed thousands of students in reputable international universities in the USA, Canada, New Zealand, Australia, and the UK.... [-]

MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING

PRACTICAL WORKSHOPS

Google Adwords and Google Analytics Workshop

MODULE 02: SOCIAL MEDIA

PRACTICAL WORKSHOPS

Facebook Ads WorkshopSocial media workshop: Project tutoring

MODULE 03: DIGITAL ADVERTISING AND CREATIVITY

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.You will be taught by internationally recognized award-winning experts based in the Salford Business School Centre for Digital Marketing.... [-]

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.... [-]

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.... [-]

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with a weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts, and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.... [-]

The Master of Science in Digital Marketing (MSDM) prepares students to meet the exponentially growing demand for job candidates skilled in the digital areas of marketing. The interdisciplinary program covers digital marketing strategies, tactics, and tools based on a dual foundation of marketing strategy plus web development and design. Students may also complete the 12-credit digital marketing certificate program which can be applied to the master's degree.

Digital Marketing student at Sacred Heart University Marketing has gone digital. By 2016, digital marketing spending is expected to climb to $77 billion and will represent 35 percent of all advertising spending.* Growth in the digital space is a trend that’s only gathering more steam. Many companies seek creatives with interactive expertise who can help build responsive websites and apps and develop or fine-tune digital strategies. Greater optimism about the overall business landscape has led to bigger marketing budgets. With more money available for new projects, particularly digital marketing initiatives, both full-time job seekers and freelancers in this space are finding career opportunities. According to The Creative Group’s Salary Survey report, the job outlook for digital marketing is positive with hiring rates and salary rates on the rise.... [-]

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level. Suffolk’s STEM-designated MSM leaves you ready to hit the ground running in roles including product manager, customer insight manager, research analyst, and global marketing manager.

Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

All subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.... [-]

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice-based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6-month industry placement into your learning, enhancing the opportunity to integrate theory and practice.... [-]

As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created a huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast-paced sector.

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.... [-]