View all MSc Programs in Digital Marketing 2019 in Rennes-en-Grenouilles in France
An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.
The goal of digital marketers is to stay at or ahead of the trends in electronic media promotion. Harnessing current and emerging technologies, these professionals use marketing techniques tooled for specific digital environments to influence consumer purchasing decisions.
Located to the east of Brittany City in the northwestern France is Rennes, which is the capital of the region of Brittany. It has being around since the Roman Era. Rennes is home to over 200,000 persons. The city has two main universities namely the Université de Rennes 1 and the Université Rennes 2
Request Information Masters of Science in Digital Marketing in Rennes-en-Grenouilles in France 2019
This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementat
MSc in Communication and Digital Marketing
Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.
Program entirely taught in English
INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY
DIGITAL ADVERTISING STRATEGY
CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT
TRADITIONAL ADVERTISING AND MEDIA PLANNING