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Search MSc Programs in Digital Marketing in France 2019

A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.

Understanding how new media technologies work is one part of a successful digital marketer’s strategy. Expertise in using these new forms to drive consumer behavior is also key. Focuses may include social media, digital radio and television, mobile marketing and other channels.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Top Masters of Science in Digital Marketing in France 2019

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8 Results in Digital Marketing, France

ICD International Business School

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting edge practical ... [+]

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting edge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experience from working and living around the world.

A Unique MSc in Digital Business Focus on strong technical skills in web, mobile and data analytics development Covers BtoC and BtoB environments and addresses cutting-edge strategies like phygital marketing, in-store digital approaches and business analytics using the latest available technologies A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities The ICD atmosphere: experiential learning in small-sized groups, considerable art and cultural awareness Highlights ... [-]
France Paris
September 2019
Full-time
3 semesters
Campus
emlyon business school

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an ... [+]

Develop your competencies in digital marketing and data analytics and become part of the new generation of marketing technologists. For students holding a Bachelor’s degree in any field MSc in approved by the Conférence des Grandes Ecoles 18 months including a 4 to 6-month internship Taught in English Delivered in Paris & Shanghai with a learning trip to Boston or San Francisco 18 months to become a digital marketing professional Acquire the fundamentals of digital marketing: The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. Innovate in a data‐rich business environment: The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Meet the real needs of recruiters: Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing real added value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft… Program ... [-]
France Paris
September 2019
Full-time
18 months
Campus
IESEG School of Management Lille - Paris

Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. ... [+]

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]

France Lille
September 2019
Full-time
1 year
Campus
Groupe ESC Clermont

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow stud ... [+]

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]

France Clermont-Ferrand
October 2019
Full-time
3 semesters
Campus
ICN Business School

The ICN MSc Diploma in Digital Management, Bac 5, is offered at our campuses in Nancy and Paris. ... [+]

The ICN MSc Diploma in Digital Management , Bac 5, is offered at our campuses in Nancy and Paris. Who says digital (or digital), says transformation of exchanges, practices, and therefore management. In addition to those who have made new technologies the heart of their business, any company, if it wishes to develop, gain productivity and competitiveness, must integrate digital in its strategy and surround itself with competent managers. With this MSc in Digital Management, ICN trains you in one or two years as managers of major digital companies in France and internationally.

Why integrate the program?Master the fundamentals of digital applied to the world of business.Design a digital development strategy.Benefit from the educational, economic and cultural environment of a Grande Ecole de Management.Individual support: individual and personal assessment based on a series of recruitment tests, an orientation report, help with the research of the internship and the realization of the professional project ...Terms of admission... [-]
France Nancy
September 2019
Full-time
1 - 2 years
Campus
Kedge Business School

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professio ... [+]

Training Agile Digital Marketers

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialized, companies need to be more agile than ever in order to address today's challenges.

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business-related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design, and digital marketing. Students will graduate as highly skilled digital marketing strategists.... [-]

France Marseille
September 2019
Full-time
1 - 2 years
Campus
Leonard de Vinci Group

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments. ... [+]

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments.

Participants will learn to master business analysis, advanced techniques and digital tools that will give them a competitive advantage in today’s and tomorrow's business world. It forms future executive consultants to play crucial roles in decision making of organizations, technology strategy, corporate innovation, business optimization and development of existing companies or start-ups. The programme combines theory and practice to develop applied research skills needed to win in the digital age.

General Objective

The programme explores diverse digital business models, analytical frameworks and new tools that shape today’s business environment. It prepares future consultants to become executives and part of the international community in this digital world. The course prepares students for career opportunities on the international scene in the field of digital business consulting, e-commerce, digital value chain management, digital ventures and business analytics.... [-]

France Paris
October 2019
Full-time
12 months
Campus
Rennes School of Business

This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementat ... [+]

MSc in Communication and Digital Marketing

Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.

Program entirely taught in English

Main Courses:

INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY COMMUNICATION MANAGEMENT DIGITAL ADVERTISING STRATEGY CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT TRADITIONAL ADVERTISING AND MEDIA PLANNING ... [-]
France Rennes-en-Grenouilles
September 2019
Full-time
16 months
Campus