Page 2 of 4, 56 MSc Programs in Digital Marketing in Europe for 2024

The Major Online Business and Marketing imparts competencies for the planning, implementation, and marketing of digital business models. The students learn the strategic planning of online communication and marketing.

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.

The MSc in e-Business and Digital Marketing Programme is being offered by the School of Science & Technology of the University Center of International Programs of Studies of the International Hellenic University. The program aims to provide graduate-level studies and its objective is e-Business.

An Industrial Engineering and Digital Marketing MSc is a postgraduate degree that combines the study of industrial engineering with digital marketing. Industrial engineering is a discipline that focuses on the optimization of processes and systems. Digital marketing is the use of digital channels to reach and engage with customers. This course combines these disciplines.

You’d like to develop digital business concepts or even start and manage your own business? With the Digital Economy MSc, you can become an expert on the latest digital developments. Learn how to apply digital business models and solutions and become a leading player in innovation.

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era.

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data-driven marketing.

The Master Digital Marketing Management provides future managers with the specialized knowledge, and analytical, technical, and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximize the customer experience and improve the effectiveness and efficiency of marketing programs, in online and traditional companies of all types, making a positive societal impact.

Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimization (SEO), video production/podcasting, web design and development, blogging, and much more.

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

Online MSc in Digital Marketing and Data Analysis encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking, and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate. You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels.

The MSc in Digital Marketing and e-Business offered by Westford Uni College in collaboration with Abertay University is accredited by Chartered Institute of Marketing (CIM). It serves academic and professional requirements of students as well as professionals across varying career paths and levels within the field of marketing and e-business.

Digital marketing is at the forefront of modern business problem-solving – allowing organizations to connect, engage, and understand their customers’ needs like never before. In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways.