57 MSc Programs in Digital Marketing in Europe for 2024

In how we communicate, behave and conduct business; it is hard to ignore how the world is rapidly changing around us. The question is, have you got the skills to succeed in this ever-changing digital landscape? Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including problem-solving, strategic planning and critical thinking. You will be taught by a team of internationally recognised experts based in the award-winning Centre for Digital Business at Salford Business School and you will look at the technologies driving successful organisations and the opportunities they give for business development. The programme takes advantage of Salford’s digital setting at MediaCityUK, acknowledged nationally and internationally as a leading digital region. The programme is highly industry-focused and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

The Digital Marketing MSc is a fully online, part-time programme, providing a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. The programme ensures that you are equipped with the specialist knowledge and professional skills to become a digital marketing manager, either in your current employment or when forging a new career in the field of marketing. The curriculum combines essential digital marketing content such as marketing strategy, consumer behaviour, digital communications, social media marketing, and brand management with core business skills which are tailored to the needs of marketing practice, including leadership, data and financial management, business ethics and corporate social responsibility (CSR). You will graduate from the programme with enhanced skills and knowledge that will enable you to be a highly effective professional digital marketer, manager, and leader who is able to strategically influence your organisation.

While all our MSc programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media.

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment. Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.

Earning a Master of Science (MSc) in Management (Digital Marketing) in Malta (hereinafter - Master with Digital Marketing in Malta) will prepare students for the very exciting, fast paced business environment focused on digital marketing strategies. Designed to take your understanding of marketing and communication to the next level, GBSB Global’s Management Master with Digital Marketing in Malta connects analytical and creative skills training to empower you to develop and lead effective campaigns for a variety of diverse companies.

Own the digital landscape with our dual accredited online Digital Marketing MSc and develop the digital skills needed to stand out to employers. Accredited by the Chartered Institute of Marketing and Data & Marketing Association, you’ll learn from both practical and evidenced-based frameworks based on key learnings and case studies, created in collaboration with leading marketing bodies. You’ll explore everything from SEO to Social Media Strategy, giving you the skills you need to make your mark on the digital landscape. Plus, you’ll be joining a university with an outstanding reputation for research and developing talent – we are ranked within the top 50 universities in the UK (Guardian University Guide, 2022).

This 100% online and part-time specialist MSc Global Digital Marketing degree will provide you with the digital know-how to excel in a marketing career anywhere in the world. In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive. Through this online MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage to reach your target audience on an international scale. Additionally, you will develop an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

The Master of Science (MSc) in Green and Digital Management has been created in response to the challenges presented to modern organizations and the new generation of managers by two powerful global trends: green transition and digitalization.

Turn your passion into a career, and enroll in the MSc Digital Marketing program at BSBI. Throughout this industry-focused program, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads, and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success, and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects.

The Master of Science in Digital Marketing and Analytics program is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland. The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time or two years part-time.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. 

Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.

Our online master’s in Digital Marketing will teach you how to professionally transform your company‘s products and services by utilizing the vast number of digital channels available in today’s online-focused world.

Study on one of only a few specialist digital marketing master’s degree courses in the UK to gain a 360 degree perspective of digital marketing, from digital branding and advertising to the consumer journey and metrics. Based at Royal Holloway’s dedicated London location, in the heart of Bloomsbury, this digital marketing postgraduate degree course is aimed at final year or recent graduates (any subject) wanting to boost their employability. This degree course should provide you with the knowledge and skills needed for the digital era.