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1 Results in Digital Marketing, Belgium
Degrees
Location
Study type
Pace
HEC Management School - University of Liège
This program enables managers to specialize in marketing, including 3 pillars of the digital economy: digital marketing, e-commerce, and data analytics. ... [+]
This program enables managers to specialize in marketing, including 3 pillars of the digital economy: digital marketing, e-commerce, and data analytics.
Its strengthsThis program is co-developed with partners from the Chair in Digital Media & E-Commerce. They are regularly invited to speak during the courses related to their expertise. The digital economy is developing rapidly and our partner companies make it possible for us to organize an up-to-date program that follows the latest digital trends.
Objectives To understand the digital economy as a whole and to learn to develop a multi-channel strategy for a company; To anticipate the digital market by identifying future opportunities and challenges; To formulate new, IT-based digital strategies; To understand and assess the kinds of technology used to implement strategies in digital marketing, e-commerce and data analytics; To implement analysis techniques to solve problems of management, marketing, and sales. Target groups ... [-]
Belgium
, Liège
September 2019
Full-time
2 years
Campus