3 Results in Digital Marketing, Asia
Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital ec ... [+]
Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
Course contentAll subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.... [-]
Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and to ... [+]
Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.
With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.
Sneak Peek About the ProgramOur program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.... [-]
The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an ... [+]