Compare MSc Programs in Digital Marketing in Asia 2019

Overview

Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Course content

All subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.... [-]

Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.

Sneak Peek About the Program

Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.... [-]

Master of Science Programs in Digital Marketing in Asia 2019. Develop your competencies in digital marketing and data analytics and become part of the new generation of marketing technologists. For students holding a Bachelor’s degree in any field MSc in approved by the Conférence des Grandes Ecoles 18 months including a 4 to 6-month internship Taught in English Delivered in Paris & Shanghai with a learning trip to Boston or San Francisco 18 months to become a digital marketing professional Acquire the fundamentals of digital marketing: The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. Innovate in a data‐rich business environment: The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Meet the real needs of recruiters: Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing real added value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as... [-]