Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creati
This program relies on three main assets:
Bocconi’s international reputation for research and teaching in economics, management and law
Milan, with its economic vitality and vibrant creativity
Italy, with its artistic and cultural tradition.
These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs andprofessionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.
In recent decades these sectors have had, and continue to have, a central role in the economic development of many countries: this role is linked to their ability to produce economic value and to improve their attractiveness, adding to social well-being and quality of life....