Courses in communication allow students to hone several skills which are invaluable in the modern workplace. This concentration allows for the student to choose from a variety of career options after completing the program from many different industries.
This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementat
MSc in Communication and Digital Marketing
Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.
Program entirely taught in English
INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY
DIGITAL ADVERTISING STRATEGY
CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT
TRADITIONAL ADVERTISING AND MEDIA PLANNING
The aim of this program is to provide participants with generalist training oriented toward management and international communication. Its perspective, between expertise
MSc in Corporate Communication & Change Management
This program requires proficiency in English and French.
"Corporate communication is evolving – it endeavors to inform managers in order to involve them in the conception and management of strategies as well as in the processes of Communication and Change.
Within this framework, the aim of this program is to provide participants with generalist training oriented toward management and international communication. Its perspective, between expertise and management, is to favor the strategic positioning of the Director of Communication in a firm."
Join our MSc in International Business Negotiation: a one-year program completely taught in English at one of the top business schools in France on our Paris campus.
IÉSEG’s MSc in International Business Negotiation aims to educate effective, versatile and ethical managers, with strong negotiation skills to work in an international context. It offers participants the opportunity to understand all elements of a negotiation process, and to fully engage in interdisciplinary analyses of negotiation in a global environment.
Key Advantages of MSc in International Business Negotiation
·Partnership with AKAM (The Association of Key Account Management) to acquire a Key Account Management Professional Diploma along with the MSc diploma
·An entire year of experience in negotiation and related fields: business management, communication, leadership and conflict management, etc...
The Master of Science in Communication, Marketing and Management (C2M) will train competent executives who understand the challenges behind internationalization of a bran
In light of the digital revolution, students are expected to master skills beyond the initial marketing or communication. Students must be able to juggle the strategic approaches by controlling the communication channels and understanding technical tools related to digitization and data mining. The Master of Science in Communication, Marketing, and Management (C2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.
The C2M program will provide students with a strategic and operational expertise of traditional and digital marketing and communication tools. Students will create a synergy between the global strategy of the company and the communication plan for each stakeholder. The program enables students to rise to the challenge of the digital era taking into account data management, the speed of reaction, and the optimization of the relationship with consumers....
École de Management de Normandie / Normandy Business School
The Cross-Cultural Marketing and Negotiation program equips students with those skills needed in marketing and negotiation in an international environment. By adding a tr
Two academic semesters (Sept - Jan; Jan - May) on the Campus of Caen, Normandy, France (see programme agenda) including:
Over 400 class-contact hrs distributed across 9 modules (see programme content).
A 5-week junior consultancy project (provided by the faculty staff - see the HEC Entrepreneurs approach).
A 2-week request for proposal project (provided by Keymatch and the faculty staff).
A 2-week International negotiation project with students from four different countries.
A six months internship (to be served anywhere in the world) and a 20,000-word dissertation (June - Dec).
The language of instruction and assessment is English.
The Master’s Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as Product Manager, Category Manager, Business Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant, etc....