See MSc Programs in Branding in North America 2019
Branding refers to a specialization within marketing and business that focuses on creating a brand that is viewed positively by consumers. Using elements of design, advertising, business strategy and distribution, the goal is to learn how to create effective brands that last.
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The CARS graduate program creates leaders for the apparel industry and business professionals who are in demand. If your vision is to apply your interest in fashion to a career that will challenge and reward you, CARS will provide the academic, experiential and networking preparation you’ll need to reach your goal. Our graduates currently work as merchandisers, marketers, buyers, and product developers for organizations large and small across North Carolina and the globe. In addition, our program has a large international enrollment, particularly at the doctoral level. Students come from Taiwan, Thailand, Korea, India, South America, and Canada. Their world perspective becomes part of classroom learning and discussion and is just one way we foster your global outlook on the industry. Courses focus on consumer, apparel and retail issues with an emphasis on consumer behavior, marketing, and product development. You’ll also have the opportunity to select supporting coursework in related disciplines such as business, sociology, anthropology, and statistics. Our graduate-level programs are competitive and in high demand, but our faculty creates an environment that is both challenging and supportive. We encourage you to apply to be a part of our close-knit community of learners.