Compare MSc Programs in Branding 2019 in Marseille in France
Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.
Marseille is the 2nd largest city in France. It is located in the Southeast coast and the capital of Provence-Alpes-Côte d'Azur region. The city is home to 3 universities that are part of the Aix-Marseille University.
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Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.