View all MSc Programs in Branding 2019 in Bordeaux in France
Business students who focus on marketing may decide to further specialize their study with branding. This discipline combines concepts of creative design, strategy development, advertising and promotion to create effective and sustainable product and service brands.
Being a metropolitan area in France, Bordeaux city is home to over 200,000 residents. This is the home to a major wine industry and wine fair in the world. Bordeaux is also home to the University of Bordeaux.
Request Information Master of Science Degrees in Branding in Bordeaux in France 2019
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Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.