Msc stands for Master of Science. It is a postgraduate educational master's degree given by universities in a wide number of nations. The degree is typically studied for in the sciences and occasionally in the social sciences.
Students of business, in particular of marketing, may choose to further specialize in branding. This is the study of how to create and sustain effective brands, either of products or services, using elements of creative design, advertising and strategy development.
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the dev
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.
It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”....