The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management. On this course, you have the choice of taking a 1 year work placement. By gaining this professional experience you will be well equipped for your future career. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels. This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.... [-]

A unique programme, designed to reflect the distinctive nature of the luxury brand sector. Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry.

You’ll study a range of topics, provide a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. We’ll help you develop your intellectual skills together with the contemporary skills and practices needed to excel in the industry.... [-]