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Masters of Science
Denmark Odense

View MSc Programs in Branding 2019 in Odense in Denmark

Msc stands for Master of Science. It is a postgraduate educational master's degree given by universities in a wide number of nations. The degree is typically studied for in the sciences and occasionally in the social sciences.

Students of business, in particular of marketing, may choose to further specialize in branding. This is the study of how to create and sustain effective brands, either of products or services, using elements of creative design, advertising and strategy development.

Denmark, officially the Kingdom of Denmark, is a sovereign state in Northern Europe, located southwest of Sweden, south of Norway, and bordered to the south by Germany.

Beign the 3rd largest city in Denmark, Odense city is home to over 100,000 residents. It is situated in the Odense County. Odense is home to 2 universities namely the University College Lillebaelt and the main campus of the University of Southern Denmark.

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1 Results in Branding, Odense

Degrees
Location
Denmark
Odense
Study type
Pace
University of Southern Denmark

The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer ... [+]

Master in Economics and Business Administration - Brand Management and Marketing Communication (MSc)

The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods. The student will gain competencies in performing Brand Management at both strategic and tactical level.Finally, the student will gain competencies in analyzing contemporary relationships between marketing communications and branding, the corporation and consumer markets as well as applying contemporary principles of cultural brand management and ethnographic market research methods.... [-]

Denmark Odense
September 2019
Full-time
2 years
Campus