See MSc Programs in Branding in Denmark 2019

Master in Economics and Business Administration - Brand Management and Marketing Communication (MSc)

The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods. The student will gain competencies in performing Brand Management at both strategic and tactical level.Finally, the student will gain competencies in analyzing contemporary relationships between marketing communications and branding, the corporation and consumer markets as well as applying contemporary principles of cultural brand management and ethnographic market research methods.... [-]