The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.