MSc Programs in Advertising

Compare 4 Master of Science Programs in Advertising

Advertising

A Master of Science, or MSc, is an academic distinction bestowed upon students who effectively complete a predetermined set of coursework in a particular science-based field. Many people pursue master’s degrees to either enhance their career opportunities or use it as a steppingstone toward an even higher academic degree.

Just what is an MSc in Advertising? Intended for those looking to ultimately pursue careers in advertising, marketing, public relations or a related field, this rigorous advanced degree program generally takes between two and three years to complete. Students in advertising master’s programs should expect careful review of communications, advertising mediums and techniques, public relations, social media, the arts, and emerging technologies of interest to industry, among other areas. Additional attention is frequently given to the development and implementation of a variety of skills highly desired by today’s small businesses, major corporations and advertising agencies.

Students who earn an MSc in Advertising are generally able to achieve higher salaries than those without degrees, or those with lesser degrees. They are also able to go on to pursue a doctoral designation, if desired.

There is great variation in tuition costs from one advertising master’s program to the next. Prospective students are encouraged to discuss tuition specifics with each school of interest for timely information and rates.

Graduates of advertising master’s degree programs are prepared for a broad range of lucrative careers in advertising, marketing, public relations or a similar industry. Many go on to lead successful careers as advertising sales representatives, graphic designers, public relations specialists or marketing representatives for corporations large and small. Others choose to build upon the education gained in their master’s degree programs as a means of ultimately securing a doctorate degree.

Those interested in establishing a profitable career in this emerging industry are encouraged to explore the numerous global options available using our database. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MSc in Marketing (Creative Advertising)

Manchester Metropolitan University
Campus Full time 1 year August 2018 United Kingdom Manchester

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience. [+]

MSc Degrees in Advertising. Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience. Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry. The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects. Approved and accredited by the Chartered Institute of Marketing this programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme can enhance your career prospects, as graduates will have the digital, creative and cutting-edge business skills required by advertising agencies internationally. The MSc Marketing (Creative Advertising) is designed to ensure you will study the latest thinking and techniques within the discipline of creative advertising and acquire the skills and capabilities to become a “work ready graduate”. More specifically, the programme will develop your creative thinking skills in helping to create and implement effective creative advertising solutions... [-]

MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2 years September 2018 United Kingdom Nottingham

Whether you want to work for a major international brand or an innovative creative agency, our popular MSc Branding and Advertising degree will help you develop into an effective marketing communications professional. [+]

MSc Branding and Advertising Whether you want to work for a major international brand or an innovative creative agency, our popular MSc Branding and Advertising degree will help you develop into an effective marketing communications professional. This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. During your first semester, you’ll explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You’ll also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment. In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You’ll be exposed to the very latest thinking in both conventional and digital marketing disciples. In your final semester you will take on an experiential project, giving you a fantastic opportunity to use the theories and knowledge gained to produce a challenging, meaningful piece of work. This can involve addressing real-world challenges in the workplace, conducting independent research or gaining valuable experience internationally. As a student of MSc Branding and Advertising, you’ll automatically become a student member of the CIM, allowing you to access their learning... [-]

MSc Marketing Communications and Advertising

Kingston University London
Campus Full time 1 year August 2018 United Kingdom Kingston

Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. [+]

MSc Degrees in Advertising. Choose Kingston's Marketing Communications and Advertising MSc Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. The Marketing Communications and Advertising MSc is accredited by Chartered Institute of Public Relations (CIPR). Find about more about the Marketing Communications and Advertising MSc from the director of studies, Patricia Harris: Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising. Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts. Career-ready: the... [-]

MSc Advertising and Marketing

Hull University Business School
Campus Full time 12 months August 2018 United Kingdom Hull

This is a MSc Advertising and Marketing programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. [+]

MSc Advertising and Marketing

This is a programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. It fosters the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.

With a firm grounding in general marketing principles, students will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

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