A Master of Science, or MSc, is an academic distinction bestowed upon students who effectively complete a predetermined set of coursework in a particular science-based field. Many people pursue master’s degrees to either enhance their career opportunities or use it as a steppingstone toward an even higher academic degree.
Just what is an MSc in Advertising? Intended for those looking to ultimately pursue careers in advertising, marketing, public relations or a related field, this rigorous advanced degree program generally takes between two and three years to complete. Students in advertising master’s programs should expect careful review of communications, advertising mediums and techniques, public relations, social media, the arts, and emerging technologies of interest to industry, among other areas. Additional attention is frequently given to the development and implementation of a variety of skills highly desired by today’s small businesses, major corporations and advertising agencies.
Students who earn an MSc in Advertising are generally able to achieve higher salaries than those without degrees, or those with lesser degrees. They are also able to go on to pursue a doctoral designation, if desired.
There is great variation in tuition costs from one advertising master’s program to the next. Prospective students are encouraged to discuss tuition specifics with each school of interest for timely information and rates.
Graduates of advertising master’s degree programs are prepared for a broad range of lucrative careers in advertising, marketing, public relations or a similar industry. Many go on to lead successful careers as advertising sales representatives, graphic designers, public relations specialists or marketing representatives for corporations large and small. Others choose to build upon the education gained in their master’s degree programs as a means of ultimately securing a doctorate degree.
Those interested in establishing a profitable career in this emerging industry are encouraged to explore the numerous global options available using our database. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience. [+]
This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. [+]
Globalisation and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends in current marketing management [+]
Master of Science in Marketing Management
Globalisation and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends in current marketing management include a growing emphasis on customer satisfaction, services marketing, development of the China market and business-to-business marketing.
The MSc in Marketing Management addresses the above issues, aimed primarily at those who have professional or technical qualifications, but need to broaden their knowledge and skills in the area of marketing management. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytic methods for market research and global marketing strategy.... [-]
Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. [+]
The Master's Programme in Marketing centers around Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. [+]
Study Luxury Marketing & Management in three of the world's centers of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]
MSc in Luxury Management & Marketing
Want to work in the Luxury Industry? This programme is for you!
This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.
You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. [+]
As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills. [+]
What will You learn
You will learn to combine your existing knowledge with real commercial experience in a variety of marketing situations.
How will You benefit
The contact with clients and events organised throughout the year gives you the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills.... [-]
Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. [+]
This is a MSc Advertising and Marketing programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. [+]
MSc Advertising and Marketing
This is a programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. It fosters the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.
With a firm grounding in general marketing principles, students will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.... [-]