MSc in Tourism Marketing and Management

University of Eastern Finland

Program Description

MSc in Tourism Marketing and Management

University of Eastern Finland

Make tourism better

Application period November 1st, 2018- 31st January 2019. Follow www.uef.fi/tmm to keep up to date. Master's Degree Programme in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment and better for local communities. This is what we teach our students and this is what the students can do when they have finished our degree programme. Our students are problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality conscious and hard working. We provide students comprehensive knowledge on how to manage and market tourism businesses and destinations in modern, global tourism field. Our program is not the easiest there is, but there are not many like it in the world. We focus on understanding the customer, on creating value for all people and organizations involved in tourism, on small and medium-sized enterprises, and on the wellbeing of tourists, nature, businesses and local people. We do this with the latest academic knowledge combined with real-life business challenges.

WHAT'S IN IT FOR YOU? WHY SHOULD YOU STUDY WITH US?

Travel and tourism is an ever-growing, global and international business. We will put you right in the middle of this and teach you the skill needed to operate in today and tomorrows marketplace. We will give you a chance to make tourism better. This MBA is not just for a career but it also allows you to find your passion and make it a living in the field of tourism. Your education at our programme will give you knowledge and tools to work in various positions in the field. You can be an entrepreneur, a destination marketer, social media specialist, business manager or a consultant, just to name a few examples. Our focus on technology, wellbeing, and responsible tourism will give you a great position to work in the field of tourism with skills and knowledge respected and sought after by employers. The University of Eastern Finland is a multidisciplinary academic university which offers students a wide range of study possibilities and minor subjects. It is located in beautiful and safe Eastern Finland with nature surrounding us everywhere. The living costs are smaller than in major university cities and metropoles around the world and students are valued and appreciated. The University of Eastern Finland, UEF, is committed to a high standard of research and education. UEF has passed a quality assurance audit carried out by the Finnish Higher Education Evaluation Council and adopted an ISO 9001:2000 compliant quality management system. Furthermore, since launching its operations in 2010, the UEF has appeared frequently, indeed annually, in several rankings listing the world's leading universities. In 2015, UEF was ranked among the leading 400 universities in the world by Times Higher Education, among the leading 350 universities in the world by QS World University Rankings, and among the leading 401–500 universities in the world by Academic Ranking of World Universities.

WHAT IS MDPTMM MADE OF?

Master's Degree Programme in Tourism Marketing and Management is a two-year programme containing various studies total of 120 ECTS credits. The curriculum includes courses on consumer behaviour in tourism, marketing and management of tourism companies and destinations, research methods, and electronic business. All the courses in the curriculum will be focused on three central themes: wellbeing tourism, sustainable tourism and nature-based tourism.

WHO CAN APPLY, AND HOW?

We are looking students who are passionate about developing tourism both as a livelihood as well as a phenomenon affecting our whole planet. We welcome applications from persons who hold a Bachelor's degree in either business or tourism or who have at least 60 ECTS credits of studies in the aforementioned topics. Our applications period is always at the end of the year and studies start in September.

WHAT DOES IT COST?

For students from EU / ETA region, MDPTMM does not charge tuition fees. For the best applicants outside European Union / ETA area, we have an attractive scholarship scheme available. For good applicants, it is possible to receive 80 % or 100 % scholarships.

This is what it will be like to study with us

The Master's Degree Programme in Tourism Marketing and Management is a two-year programme at the end of which you will be awarded a Master's degree in Business and Economics! During the two years, you'll be spending with us, you'll get to know our excellent staff members and you'll be spending a lot of time in our state-of-the-art learning environments. The programme comprises lectures, coursework, projects and independent study. Click on the links on the left to learn more about our curriculum and courses and to find our electronic course materials.

Career prospects

Degree programme in Tourism Marketing and Management provides you with the skills and knowledge for various positions in the fields of business and tourism. The programme teaches you skills useful in everyday business such as understanding customer behaviour and creating customer experiences as well as online marketing, content creation and curation in social media, and analytical thinking. Specialization in tourism marketing and management enables you to work in for example following positions in the field of tourism:

  • Destination manager
  • Entrepreneur
  • Consultant and expert
  • Destination marketer
  • Marketing manager
  • Social media marketer

However, many of the future jobs do not even exist yet! TMM teaches students the skills and knowledge to prepare and adapt to changes to come and how they can help the tourism industry and research to keep up to date with the latest economical and technological developments.

Tuition fees and scholarships - non-EU/EEA students

Application period 1 November 2018 – 31 January 2019. Tuition fee The tuition fee is 8 000 € per academic year. What does the tuition fee include? The tuition fee includes the studies included in the degree (120 ECTS) and studies-related counselling and supervision. In addition:

  • Assistance in applying for student housing
  • An orientation programme
  • An appointed student tutor
  • Access to IT services
  • Wireless Internet access on campus, computer classrooms available 24/7
  • Free use of the Library
  • Finnish Language courses

How to apply for a scholarship? The scholarship is applied for when applying for admission to the university by filling out the relevant section of the application form. The decision about the scholarship is made in connection with student admission, and the student is notified of the matter in the letter of acceptance. The scholarship is awarded on the basis of the student's academic achievements described in the admission criteria. The scholarship is personal and it is awarded for two academic years. See the criteria at http://www.uef.fi/tmm The scholarship exempts the student from the tuition fee either in full (100%) or partially (80%). In this programme, scholarships are available to 50% of students who are accepted to the programme and required to pay tuition. Applicants will be notified of their acceptance to the university and possible scholarship. Students who are awarded a scholarship are required to sign and return a scholarship payment form to the programme coordinator before the payment of the scholarship can begin. Payment of the tuition fee The tuition fee is paid in two instalments. The first instalment is paid by July 2018 and the second instalment by November 2018. Another mandatory fee All degree students of the university are members of the Student Union. The Student Union membership fee is 126 € per academic year. The Student Union membership fee entitles the student to, for example:

  • free basic health care
  • reduced lunch prices at student cafeterias
  • discounts on local buses and long-distance transportation
  • discounts on many public services and free-time activities.

Contact person If you have any questions about tuition fees or scholarships, please don't hesitate to contact: mdp-tmm@uef.fi (Juho Pesonen)

Eligibility for Master's Degree Programme in Tourism Marketing and Management

Eligibility: Applicants with the following degrees are eligible for the studies: At least a 3-year Bachelor’s degree from a recognised university or a recognised university of applied sciences/polytechnic. A minimum of 60 ECTS in business studies, tourism and hospitality studies, or sufficiently corresponding studies is required. Language, communication and research method studies are not included in the above-mentioned studies. The degree must be completed by the end of the application period. Applicants with a Finnish or foreign higher university degree in business administration [Master of Science (Economics and Business Administration)] are not eligible. Proficiency in English The applicants are to prove their language skills in English as follows: 1.English language test:

  • TOEFL paper-based: Total score 600 and Writing 4.0
  • TOEFL Internet-based: Total Score 100 and Writing 22
  • IELTS (Academic): Overall Score 6.5 and Writing 5.5
  • PTE (Pearson Test of English), min. 59 points

2.Or, if the applicant fulfils at least one of the following requirements, a separate language test is not required but the applicant is to prove his/her English proficiency with the applicable degree certificate and the transcript of his/her academic record:

  • Bachelor's or Master's degree conducted in the English language in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
  • Bachelor's or Master's degree conducted in the English language in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States
  • Bachelor's or Master's degree conducted in the English language in an EU/EEA country
  • Secondary education conducted in the English language in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
  • Secondary education conducted in the English language in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States
  • Secondary education conducted in the English language in an EU/EEA country
  • Secondary education conducted in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
  • English as the A1 language as part of an International Baccalaureate examination (minimum grade 2)
This school offers programs in:
  • English


Last updated November 16, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Duration
Duration
2 years
Full time
Price
Price
16,000 EUR
Tuition fees per year - non-EU/EEA students
Information
Deadline
Locations
Finland - Joensuu
Start date : Aug. 2019
Application deadline Request Info
End date Request Info
Dates
Aug. 2019
Finland - Joensuu
Application deadline Request Info
End date Request Info