MSc in Strategic Product Design

International Hellenic University (IHU)

Program Description

MSc in Strategic Product Design

International Hellenic University (IHU)

The International Hellenic University (IHU) MSc in Strategic Product Design programme offers to postgraduate students a thorough understanding of theory and practice in the areas of product design. The programme provides graduates, from various disciplines, with a key set of skills, hands-on experience on advanced software along with state-of-the-art equipment and management of operations knowledge for real world projects which are crucial to achieve success in their chosen career.

Specialisation Streams:

  • Product Management
  • Product Creativity & Design
  • Industrial Design & Innovation

Aims and objectives

  • Understanding of the current status and future trends in product design.
  • Hands-on experience on advanced software and state-of-the-art equipment
  • Collaborations and consultation with design and engineering companies
  • Marketing and branding of new products
  • Interdisciplinary approach to design thinking
  • Management of operations knowledge for real world projects
  • Innovation driven design and entrepreneurship
  • An insight into production techniques and modern applications

The Core Courses

The core courses ensure acquisition of knowledge in practical concepts and attainment skills directly relevant to career aspirations:

First Term

The core corses ensure acquisition of knowledge in practical concepts and attainment skills directly relevant to career aspirations:

  • Introduction to Strategic Product Design
  • New Product Development
  • Marketing & Branding

Second Term

Product Management Stream

  • Design and Production
  • Strategies for Extroversion
  • Consumer Behaviour
  • Service design
  • Project Management
  • Purchasing and Negotiations

Product Creativity & Design Stream

  • 3D Computer-Aided Design (Rhino)
  • Design Thinking
  • Consumer Behaviour
  • Ergonomics / Human Factors
  • Design Morphology & Aesthetics
  • Graphic Design & Digital Fabrication

Industrial Design & Innovation Stream

  • 3D Computer-Aided Design (Solidworks)
  • Design Theory and Methodologies
  • Materials Technology and Selection
  • Ergonomics / Human Factors
  • Design Morphology & Aesthetics
  • Advanced Production Techniques

Elective Courses

During the third term, students should choose two courses from the relevant list to their stream. According to their interests and their current and future career orientation:

Product Management Stream

  • Operations Management
  • Entrepreneurship
  • Design for Supply Chain
  • Technology Management
  • Cost Management

Product Creativity & Design Stream

  • Production Technologies & Material Characteristics
  • Exhibition & Curation Management
  • Portfolio Management
  • Packaging Design
  • Product Photography & Creative Rendering

Industrial Design & Innovation Stream

  • Graphic Design
  • Reverse Engineering & 3D Printing
  • Surface 3D Modeling
  • Biomimicry and Design
  • Eco-design
This school offers programs in:
  • English


Last updated September 29, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
4,000 EUR
Information
Deadline
Locations
Greece - Thessaloniki
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
Greece - Thessaloniki
Application deadline Request Info
End date Request Info