MSc in Strategic Marketing

Imperial College Business School

Program Description

MSc in Strategic Marketing

Imperial College Business School

MSc Strategic Marketing is a one-year, full-time programme that transforms recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, this innovative Master’s provides a uniquely Imperial view of marketing. A strong emphasis is placed on real-life case studies to give a true understanding of strategic marketing practice. In the summer term, you will take part in Marketing Consulting Project for a client organization, allowing you to gain consulting experience and apply knowledge from the taught modules to the solution of a real business issue.

From day one, our Careers and Professional Development Service will work with you to ensure that you receive the very best support, advice and guidance that is tailored to your own specific career needs. The team will bring you closer to your potential employers by working with businesses across the globe and help you launch your career in marketing.

Programme Content

Core module examples:

  • Branding
  • Consumer Behaviour
  • Digital Marketing
  • Integrated Marketing Communications
  • Marketing Strategy and Finance
  • Marketing Analytics
  • Quantitative Services Marketing
  • Marketing Decision Making
  • Pricing
  • Relationship Marketing
  • Strategic Product Management

Elective Series

  • Contemporary Marketing Practice

Summer Projects

  • Marketing Consulting Projects
  • Work Placement
  • Marketing Plan Competition
  • Applied Strategic Marketing Report
This school offers programs in:
  • English

Last updated October 8, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
1 year
Full time
27,500 GBP
United Kingdom - London, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info