Strategic communication is the interdisciplinary study of formal and informal communication initiatives taken by organisations to achieve objectives and ensure sustainable survival. In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Professionals need an in-depth understanding of strategic communication and its role in society. This programme aims to meet the new and increased demands. Through its unique design, it provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations, brand communication and crisis communication.
Working in international classes with fellow students from all over the world, participants acquire cross-cultural competence and build networks to take on leading roles as strategic communication professionals. In line with this, the programme allows students to undertake a qualified industrial placement or to apply for an exchange semester at one of Lund University’s international partner universities.
Unique features and key benefits:
- The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures, case studies and work placements
- The teachers involved in the programme are internationally recognised for their teaching and research
- The students encounter the most recent research in the field of strategic communication
- The programme provides an innovative and challenging curriculum which develops both a theoretical and practical understanding of strategic communication
- The programme provides the students with the necessary practical and analytical knowledge for an internationally focused professional career by examining how to design, implement, understand and evaluate communication activities
Courses and number of credits: Strategic Communication in an Intercultural Context (7.5), Brand Communication (7.5), Organisational Communication (7.5), Public Relations (7.5), Qualitative Methods (7.5), Quantitative Methods (7.5), Research and Evaluation for Practice: Planning and Controlling (7.5), Crisis Communication (7.5), Internship, study abroad or elective courses in strategic communication (30), Master’s thesis (30).
Strategic communication professionals are employed in the private sector, the public sector and the non-profit sector. Graduates are employed as corporate and strategic communication specialists. The degree offers the necessary conceptual skills for managerial careers in organisational communication, public relations, marketing and brand communication, and related positions in a variety of contexts.
Read more about this programme on www.lunduniversity.lu.se/strategic-communication
Why Lund University?
Lund University was founded in 1666 and is one of northern Europe’s oldest, broadest and finest universities. The University ranks among the world's top 100 universities in the QS World University Rankings 2019 and is the #1 choice for international students coming to Sweden – one of the world's most innovative, sustainable and democratic countries.
If you would like to start building your international network in a global classroom setting, Lund University is a great option. Experience a different way of learning in a country ranked as one of the best in the world at providing higher education. Group work and informal teacher-student relationships facilitate in-depth learning.
The University is located in Lund, a charming and compact university city in southern Sweden, only 35 minutes away from Copenhagen Airport in Denmark. The city is famous for its vibrant student life and is also home to many world-leading research facilities and international companies.
Learn more about Lund University at www.lunduniversity.lu.se