Strategic communication is the interdisciplinary study of the formal and informal communication initiatives taken by organisations to achieve objectives and ensure sustainable survival. In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Professionals need in-depth understanding of strategic communication and its role in society. This programme aims to meet the new and increased demands. Through its unique design, it provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations, brand communication, and crisis communication.
Working in international classes with fellow students from all over the world, participants acquire cross-cultural competence and build networks to take on leading roles as strategic communication professionals. In line with this, the programme allows students to undertake a qualified industrial placement or to apply for an exchange semester at one of Lund University’s international partner universities.
Unique features and key benefits:
• The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures, case studies and work placements
• The teachers involved in the programme are internationally recognised for their teaching and research
• The students encounter the most recent research in the field of strategic communication
• The programme provides an innovative and challenging curriculum which develops both a theoretical and practical understanding of strategic communication
• The programme provides the students with the necessary practical and analytical knowledge for an internationally focused professional career by examining how to design, implement and evaluate communication activities
Courses and number of credits: Strategic Communication in an Intercultural Context (7.5), Brand Communication (7.5), Organisational Communication (7.5), Public Relations (7.5), Qualitative Methods (7.5), Quantitative Methods (7.5), Research and Evaluation for Practice: Planning and Controlling (7.5), Crisis Communication (7.5), Internship, study abroad or elective courses in strategic communication (30), Master’s thesis (30).
Strategic communication professionals are employed in the private sector, the public sector, and the non-profit sector. Graduates are employed as corporate and strategic communication specialists. The degree offers the necessary conceptual skills for managerial careers in organisational communication, public relations, marketing and brand communication, and related positions in a variety of contexts.
Read more about this programme on www.lunduniversity.lu.se/Strategic-Communication
Why Lund University?
Founded in 1666, Lund University is one of northern Europe’s oldest, broadest and finest universities. Ranked among the world's top 100 universities in the QS Rankings 2017/2018, the University is the #1 choice for international students coming to Sweden – one of the world's most innovative, creative and democratic countries.
If you want a truly global classroom experience where you can start your international network, Lund University is a great option to consider. Experience a different way of learning in a country ranked as one of the best in the world at providing higher education. Group work and informal teacher-student relationships facilitate an in-depth level of learning.
The University is located in Lund – a charming and compact university city in southern Sweden, only 35 minutes from Copenhagen. The city is famous for its vibrant student life and is home to many world-leading research facilities and international companies.
Learn more at www.lunduniversity.lu.se
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Last updated September 28, 2017