MSc in Sport Management


Program Description

The growth of the sports industry has prompted the need for a more professional and commercial orientation for managing sport. The MSc Sports Management course responds to this market demand by providing a critical and applied examination of research and practice essential for developing future sports managers.

This course is ideal for students with a sports psychology or coaching degree who would like to develop their sport management skills as well as those with non-related sports degrees. You'll develop a higher level understanding of management principles and their application to the sports industry. This will allow you to advance your knowledge of the processes by which sport has become a global phenomenon within the wider service and entertainment industry, the subsequent tensions that have emerged, and the implications for the future development and management of sport.

Taught by our team of research-active experts, who regularly offer advice to organizations in the sports management sector, you will have the chance to listen to and network with guest speakers as well as take part in site visits to sporting facilities across the UK.

Sport scholarships

If you’re passionate about the sport and you’re a high performing sports athlete with the desire to continue developing your talents whilst you’re studying, then have a look at our BU Sports Scholarships which are available to help support you financially. Assistance provided for coaching, equipment, competition entry fees, travel expenses and/or support services.

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above.

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Core units

  • Business Strategy & Finance: The foundations of strategic analysis and choices that tie into an organization’s business decisions. This includes private, public and Third Sector. You'll study the corporate finance sources of organizations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
  • Sports Principles & Practice: The structure of sport at all levels, from global organizations such as FIFA and the IOC to local voluntary and amateur sports organizations. The unit will be international in nature, drawing on examples and practices from developed and developing countries.
  • Consuming Sport: The number of people who watch sport, directly or indirectly, outweighs the numbers that take part in it. However, nearly all academic study of sport is focused on taking part. This unit will develop your understanding of sports consumption by looking at different theories, which you'll use to describe the behavior of sports consumers.
  • Facility Planning & Design: The key components of design for sport and recreation facilities. You'll learn to understand building services, engineering economics and the relationship between the client, contractor, and operator.
  • Research Methods: You'll learn how to collect, analyze, interpret and present both qualitative and quantitative data. You will be able to understand the nature of research and its associated ethics which will provide an essential underpinning for your research project.

  • Dissertation: An opportunity to study a subject in-depth, showing your understanding of it. The dissertation is the conclusion of your learning experience, where you'll carry out a research project. You'll use appropriate research methodology to collect and analyze data and present your findings. Your dissertation will be 15,000 words, and you'll be taught about research methods.

Option units (choose one)

  • Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin-out or a venture in an existing organization.
  • Food & Drink: Food and drink give us sustenance, meets our nutritional needs and forms the basis for many of life’s experiences. It's also central to the hospitality, tourism, retail and events sectors. As such, understanding our relationship with food socially, economically, politically, environmentally and technologically is valuable for strategic and operational areas of expertise.
  • Mobile Communication & Mobile Marketing: Design and evaluate innovative mobile applications for an effective marketing communication campaign. You'll learn to understand, design and evaluate mobile communication and marketing initiatives in experience-based industries.
  • Politics, Philosophy & Economics for Sport: An examination of politics, philosophy, and economics to make sense of sport in and as part of institutions that comprise society and contribute to stability and social naturalness. You'll investigate relationships that are ontologically and epistemologically conditioned and not neutral, hence the place of sport in this context is problematical and contested.
  • Sports Tourism: Learn about the features of sports tourism and the changing demands for it, along with its supply structures and impacts on and responses from sport and tourism providers. You'll explore how sport, tourism, and events interact.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Optional work placement

The placement unit is intended to foster personal and professional development and to help you to make a connection between academic learning and the working world. You should consider how a range of management theories can be used, and if management in the industry could be improved. The transferable skills developed will improve your performance in your future career, both as employee and manager.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.


This course is ideal for those wanting to pursue a career working for national sporting governing bodies, sports consultancy enterprises, schools and specialist sports colleges, community groups and charitable sporting organizations.

As a Sports Management graduate, you will be prepared to undertake roles such as:

  • Sport development
  • Sports facility management
  • Sports marketing.

Industries worked in

  • Sport
  • Teaching
  • Management
  • Marketing
  • Events.

Further Study

If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.

Last updated Mar 2018

About the School

Our university has come a long way in a short amount of time and we currently have more than 17,000 students of which 1,500 are international students from around 130 countries.

Our university has come a long way in a short amount of time and we currently have more than 17,000 students of which 1,500 are international students from around 130 countries. Read less