Kick-start your career in the sports industry with our highly-rated Master's degree in Sport Management.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge in the field. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake an internship with a sporting organisation and organise a local sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

Top reasons to study with us

#1 Take an internship with a sporting organisation and gain real-world experience

#2 Ranked in the top 3 courses of its kind in the UK and top 10 in Europe (Sport Business International 2017)

#3 Study finance, event management, marketing and more on this far-reaching Masters course

Course objectives

The objective of our MSc Sport Management is to help you acquire the necessary knowledge, understanding and skills you to need become an effective manager in a range of sport settings. After graduating you’ll be able to:

  • identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices
  • apply management theory to the context of managing sport organisations
  • conduct research into sport issues relevant to managing and developing sport organisations and events

Professional connections

Our course tutors include trustees of National Governing Bodies of Sport, sport managers with vast professional experience and staff who actively consult with international sport organisations. These connections add up to give you a unique insight into real life practice and access to a vast network of industry contacts.

Sport is in our DNA

As Scotland’s University for Sporting Excellence, we’ve developed an international reputation for delivering sport courses that get results. We bring together leading academics to deliver high-quality teaching in a range of areas – with a primary focus on your future employability. We’re closely aligned with many sports bodies and have formal links with a growing number of organisations who can help to facilitate your learning. Our campus is also home to the National Tennis Centre, an Olympic-sized swimming pool, a golf course and a host of other five-star sports facilities.

If you love sport, you’ll fit right in at the University of Stirling.

Work placements

You’ll have the opportunity to work with a sport organisation during an internship, as well as organising and marketing a local sport event with Active Stirling. These real-world experiences will enable you to put your study into practice before you graduate and increase your employability in the sports sector.

Course details

Get real experience of working in sport management as you earn a Masters from Scotland’s University for Sporting Excellence.

To earn your Sport Management Masters you’ll need to complete seven modules and a dissertation. Alternatively, you can graduate with a Postgraduate Certificate or Postgraduate Diploma by completing limited aspects of the course content.


Management concepts and theories will be taught in lectures, while theory will be applied through case study analysis, discussion with sport management practitioners, seminars and research.

You’ll acquire “softer” management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities essential to becoming an effective manager.


The modules are mainly assessed by coursework and designed to encourage you to link theory to professional practice.

Course director

Stephen Morrow

+44 (0)1786 466489


Fees - 2018/2019

  • Home/EU: £4,700
  • Overseas: £15,250
Program taught in:
  • English

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Last updated November 14, 2018
This course is Campus based
Start Date
12 - 24 months
4,700 GBP
Home/EU: £4,700- Overseas: £15,250
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