Master of Science (MSc) in Sport Business Management

The global multibillion-dollar sports industry has experienced since the 1990s formidable and sustained growth. In particular, the multiplication of international and national events including Olympic Games, World Championships and alike, generates enormous public attention but also millions of dollars in revenues each year.*

Opportunities are virtually limitless in the sports industry. Yet, risks and abuses (such as those brought by doping, excessive gambling, and sports clubs’ disproportionate use of financial debt) also exist. IUM’s Master in International Sport Business Management prepares participants for a variety of positions in the industry. By doing so, the school not only seeks to provide students with solid skills and competencies but also strives to train ethical and responsible business leaders. In fact, a Financial Times article, published in December 2010, emphasized a “shortage of qualified managers,” and the adverse impacts of such a phenomenon.*

*Source: Financial Times, Schools must be players in sports industry, by Tom Cannon, December 13, 2010

The programme is designed to provide students with a solid understanding of the factors that influence the fast-evolving multibillion-dollar sports industry. In addition, the programme has been conceived to provide students with the necessary skills and competencies to become successful global business leaders.

Some of the Courses

  • Corporate Finance Applied to the Sports Industry
  • Management and Leadership
  • Project Management Applied to the Sports Industry
  • Fundamentals of Financial & Managerial Accounting
  • Sports Contemporary Issues, Sustainability & Ethics

Career Opportunities


The programme prepares participants for career opportunities in a wide range of business functions including sales and marketing, communications (including fund-raising or sponsorship), general management, finance, and operations. As a result, graduates will be prepared to take on international assignments and satisfy the growing needs of the sports industry recruiting institutions, whether public or private.

As such, graduates will consider some of the below opportunities:

• Sales and Marketing;
• Communication, Sponsorship, Broadcasting, Sports TV Rights;
• Sports Betting;
• E-marketing, Management of Information Systems;
• Management of Event and Sports Facilities;
• Management of Small & Non-for-profit Organizations, Clubs, and Sports Associations;
• Sport Agent, Financial Advisory;
• Human Resource Management, Talent Development and Coaching, and so on.

Program taught in:
English

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This course is Campus based
Start Date
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Aug 2019
Duration
16 months
Full-time
Price
20,700 EUR
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