Home to two premiership football teams, the nation’s oldest cricket grounds and a renowned velodrome – there’s no better place to study sport business than Manchester.
Sport is part of Manchester’s DNA. It’s a big feature of the city’s history, character and economy. And it’s a big part of Manchester Met too.
As one of few management courses in the UK focusing solely on sports, we cover topics including sport policy, sports marketing and business analytics.
Unlike other courses in the country, you’ll also explore areas such as politics, finance and law to understand how they apply to the sports industry.
The Latest Developments in Sport
Everything you learn on this course has been informed by the University’s Sports Advisory Board of key industry experts.
All of our teaching is research-led. The majority of our staff are internationally renowned for their research in sports policy, law, politics, marketing and more.
Our teaching team work closely with key industry organisations across the globe, including UK Sport, the IOC, FIFA, and the RFY. We also have links with the local organising committees of the London 2012 and Tokyo 2020 Olympic Games, and the Qatar 2022 World Cup.
After you graduate, you’ll be prepared for a career in sport business and management, policy and governance in the public and private sector.
- 1 year: full-time
- 2 years: part-time
Features and Benefits
- Global sporting city – Manchester is a world-renowned sporting city. Home to two internationally recognised football clubs and other major sporting venues, the city is a destination for all things sport.
- Explore sport policy – Unlike similar courses in the UK, we’ll help you to get to grips with sport policy. We cover wellbeing, and individual, social, community and economic development.
- Excellence in teaching – Learn from a team with a wealth of industry and research experience in a variety of sporting areas such as policy, marketing and mega-events.
- Connections – We have strong links to high profile sports clubs and bodies, such as Manchester City and Manchester United, the English Institute of Sport and the Tokyo 2020 Olympics.
- Cover a range of vital areas – Study core modules including policy and management of sport events, business analytics, international strategic management and more to expand your career opportunities in sport.
Accreditations, Awards and Endorsements
- The Business School is accredited by the Association of MBAs. AMBA accreditation represents the highest standard of achievement in postgraduate business education.
- The Business School is accredited by the Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.
We’ve designed this course with the University’s Sports Advisory Board, made up of key sports industry experts, to ensure students graduate with the practical skills and knowledge highly sought-after by leading sports employers.
We want to help you understand the complex nature of business and policy to help you achieve employment in your ideal area. Alongside the core subjects that you study, you’ll also gain vital research skills that will impress employers.
By the time you graduate, you’ll be ready for roles in a variety of sport business and management, policy and governance specialisms - in the public and private sectors, both in the UK and beyond.
A good UK honours degree (minimum 2:2), or international equivalent, in any subject.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.
Please note: to apply for this course, you only need to provide one reference.
Meet the Experts
We are looking to produce the next generation of sports management professionals, therefore our courses are tailored towards providing students with the knowledge and skills highly sought after by industry employers. All of our teaching is research-led, and the majority of our staff are internationally renowned for their leading research in the areas of sport policy, sports law, sports politics, sports marketing and sports business and management.
Additionally, our staff work closely with key industry organisations across the globe, including the likes of UK Sport, the IOC, FIFA, and the RFY, as well as the local organising committees of the London 2012 and Tokyo 202 Olympic Games, and the Qatar 2022 World Cup. Furthermore, the University maintains strong links to high profile sports clubs and bodies, such as Manchester United FC and Manchester City FC, the National Football Museum, and the English Institute of Sport.
You’ll study eight core topics, covering areas including Sport Policy and Politics and Sport Business and Management, as well as an in-depth research project. You’ll also be able to tailor your learning with one option unit in Sport Law or International Business and Emerging Markets.
Master's Level Learning
This unit develops students’ critical thinking, and other advanced study skills, including analysis, writing and referencing skills, to successfully operate at Masters level. Indicative topics within this unit include: advanced study skills including critical reading and writing; the importance of critically assessing academic work and other sources; the nature and purpose of research; what makes good research; how to go about conducting research; and adopting professional and academic standards.
Sport Policy and Politics
This unit introduces students to the key debates, concepts and theories employed in the study of sport policy and politics. It examines key theoretical approaches to sport policy analysis and key concepts in the study of sport politics, for example, ‘soft power’ and ‘governance’. Indicative topics within this unit include: the political use of sports mega-events; the political economy of sport; sports governance; sport development in international contexts; and moral dilemmas in global sport policy (such as match-fixing, gambling and doping).
Policy and Management of Sports Events
This unit focuses on the organization, management and policy/governance implications of staging sports events (such as an Olympic Games or FIFA World Cup). In particular, the unit looks to shed light on the major decisions facing sport event managers in the contemporary epoch, including issues related to event communications, event legacy, event security, corruption and match-fixing, promotion and branding and health and well-being.
The unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by organisations. Students will be introduced to the concept of self-service business intelligence and what impact this will have on their future career path. The overarching theme of the unit considers the core principles of business analytics. Indicative topics within this unit include: how organisations make sense of all their data; how data can be harnessed to effectively support the decision making process; and the ways through which actionable information can be created and communicated.
This unit explores the two main strands of sports marketing: (i) the marketing of sport, and (ii) marketing through sport. The first part of the unit will introduce students to key marketing theories and how these relate to sport. In particular, it explores sport consumer behaviour, segmentation, products and brands in sport, and pricing and marketing communications. The second part of the unit focuses on marketing through sport, examining theory and practice of sports sponsorship, including factors influencing sponsorship success, sponsorship activation and issues of image transfer. Throughout, the unit will draw on contemporary examples from a wide range of sports and countries to reflect the diverse, global nature of sports marketing.
Sport Business and Management
The unit introduces students to the key debates, models and theories employed in the study of sport business and management. It examines key conceptual and practical approaches to the business and management of sport and sports organizations. Indicative topics within this unit include: the globalization of the sports management field; human resource management in sport; sport and strategic analysis; risk management in sport; sport and public relations management; sports branding; sport organizational culture and change; managing people in sport; leadership in sport; sports economics; and sport, the media and commercialization.
International Strategic Management
This unit explores the nature of strategy and developing strategic thinking. Within this unit, students examine the latest strategic management theories and practical tools that can help organisations succeed in the contemporary international business environment. Indicative topics within this unit include: strategy as a concept and as management process; strategy dynamics; strategy for SMEs; business, corporate and network-level strategy; strategy and business functions; strategic purpose and strategic choice in globalised markets; business ethics, corporate social responsibility (CSR) and strategy; and leadership and strategic change.
Dissertation - Sport Business, Management and Policy
The dissertation is completed after the taught units have ended. This part of the course gives students the opportunity to undertake a detailed examination of a sports-related topic of interest, and, if desired, to work in conjunction with an industry employer. In this unit, students are expected to identify, structure, frame and investigate a complex and real-world policy, managerial or business issue and produce a substantial written document of their achievements and conclusions. The skills needed and developed for successful research will benefit students’ careers in their chosen industry.
Likely Optional Units
This unit introduces students to the key debates, concepts and theories employed in the study of sports law. It examines key theoretical and practical approaches to the application of the law to sport. Indicative topics within this unit include: the governance of sport; the operation of the Court of Arbitration for Sport and lex Sportiva; Olympic law; the regulation of doping and match-fixing; stadium and spectator regulation; commercial and intellectual property protection; and the control of violence.
International Business and Emerging Markets
This unit will focus on the economic and socio-political development, the current business environment and conducting business in selected emerging markets. The unit will look at theoretical aspects of growth and development in order to address how markets ‘emerge’. The unit will consider the development and business environment of selected markets including East Asia, China, India, Latin America and the Middle East and North Africa (MENA). For each country and region, there will be a consideration of the opportunities and challenges of doing business in each market and there will be some analysis of what policy changes might be pursued to further improve the business environment and economic development.
A work placement is an excellent way to develop practical experience while you study. It shows that you’re willing to get involved and it’s also a great opportunity to start building your professional network.
The university maintains strong links with industry, and national placement opportunities are offered all year round to students enrolled in this course.
Our course tutors and placement team have excellent links with sporting bodies and organisations, so they’ll be on hand to help you find the right opportunity to match your strengths and ambitions. Along the way, they’ll help you develop key employability skills – from working on your CV and applications to preparing for job interviews.
Department of Economics, Policy and International Business
Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.
The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.
UK and EU Students
- UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
- UK and EU students: Part-time fee: £4,625 studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU and Channel Island Students
- Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
- Non-EU international and Channel Island students: Part-time fee: £8,250 studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Part-time students may take a maximum of 90 credits each academic year.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5 pence per page. Estimated costs are £300 for a laptop, up to £100 for books and printing. Total optional cost: £400.