The Master’s Programme in Service Management is a unique opportunity for those seeking a management programme at an advanced level with a strong link to research. The programme combines in-depth subject knowledge of the services sectors with an understanding of the specific organisational and managerial needs of service activities. When applying to the Master’s Programme in Service Management, you choose one of five different specialisations: Culture and Creativity Management, Retail, Supply Chain Management, Sustainable Service Management or Tourism. We have a mix of students from all around the world.
Features of the programme:
The tourism industry is experiencing major changes and challenges. Committed individuals, who can develop, lead and transform service operations are needed more than ever. The specialisation in Tourism is aimed at those with career ambitions in the tourism industry with the entire world as their field of work. Tourism is studied from a multidisciplinary perspective combining elements of management, marketing, social sciences and humanities. You will gain a deeper knowledge of destination development and marketing, value creation and innovation within tourism as well as project management.
Introduction to Service Management (7.5 credits)
Introduction to Tourism (7.5 credits)
Managing Service Organisations (7.5 credits)
Theory of Social Science (7.5 credits)
Methods in Social Sciences (15 credits)
Destination Development and Marketing (15 credits)
Elective courses (15 credits)
Value Creation and Innovation in Tourism (15 credits)
Master’s Thesis (30 credits)
After graduation, you will be able to independently and strategically develop and manage service operations in the tourism industry. Graduates will be able to work as managers, analysts, consultants or researchers in the events, tourism, travel, transport and hotel industries.