Open to graduates holding degrees in any subject, this course assumes no prior knowledge of public relations (PR) and is suitable for UK, EU and international students wishing to progress their academic knowledge of PR. It is also suitable for those who do not have a degree but who possess relevant experience.
Combining a unique blend of academic and practical public relations skills, the course will enable you to develop a successful career in an incredibly dynamic sector. With a strong emphasis on application of knowledge to practice industry skills such as PR writing, media relations, digital communications and client management are underpinned by academic rigour focusing on PR strategy, campaign planning and PR specialisms.
You will have the opportunity to work with real clients, including individually creating a press pack for use by a client, in addition to working as part of an account team on a live PR project.
You will be able to network with professional PR practitioners and guest speakers, and have the option to undertake an internship to gain additional work experience. Completing the programme will enhance your career prospects, equipping you with the skills required by PR consultancies as well as private and public sector organisations.
Features and benefits of the course
- This course is approved and accredited by the Chartered Institute of Public Relations and we are a partner university of the Public Relations Communications Association (PRCA). As a PR student at Manchester Met, you can gain FREE student membership of the PRCA whilst on the programme, with a range of benefits including access to professional conferences and training.
- You will be taught in the internationally recognised multi award-winning Business School on our Manchester Campus.
- This programme will position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
- Read our Man Met PR blog to find out about current activities on the course and students' views and experiences.
- Access to a strong network of PR practitioners who contribute to the programme as guest speakers.
- Access to our PR network of practitioners and alumni on LinkedIn offering contacts, work experience and employment opportunities.
- Access to our international alumni network of graduates working in public relations.
Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.
The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the communications, creative and digital media industries.
During your studies, you will have the opportunity to participate in:
- Industry visits to real companies
- Short-term internships with local employers
- Live business projects for real clients
- A live consultancy project for your final dissertation
Teaching staff on this programme are from the Department of Marketing, Operations and Digital Business and combine a rich mix of industry experienced and research active academic staff.
Typical units of study may include
Units on the programme are designed to develop your critical thinking on key areas whilst allowing you to apply your learning into practice by undertaking a live business client project, before embarking on a consultancy based dissertation.
- Masters-level Learning
- PR and Communications Theory (PRCT)
- PR Strategy and Campaign Planning (PRSCT)
- Strategy for Digital
- Persuasive Writing
- Media Relations
- Live Client Brief
- Dissertation/Extended Research Proposal
- Choose one from a list including:
- Critical Perspectives in Entrepreneurship
- Project Management Framework
- Analytics in Marketing
- PR Specialisms
- Business Analytics
- Sport Event Management
- Cultural Events and Festival Management
- Uniwide Language
- Internship Project
Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.
International students please see mmu.ac.uk/international
Professionals in the field are invited to apply. A combination of qualifications and relevant management experience will be considered towards entry requirements.
Applicants whose first language is not English (and whose first degree was not taught in English) are required to produce evidence of English Language proficiency to TEFL minimum score 600 (minimum 4.0 in written test) or IELTS normal score 7.0 [ must achieve 6.5 minimum in written English ].
Applicants who have an IELTS score of 6.5 may be considered for enrolment provided they successfully complete an approved MMU English Language course.
This school offers programs in:
Last updated October 28, 2018