MSc in Product Service System Design

Mission and Goals

The programme aims at training highly qualified designers who may deal with the complexity of a product-service system (PSS), that is an integrated blend of products, of communication strategies, of services and of spaces. These are created and managed by different kinds of stakeholders (profit/non-profit companies, institutions, associations, organisations, etc.) to offer innovative solutions. PSS designers will be trained to work in team, to collaborate with experts and professionals from other fields, to broker different languages and to work in highly competitive international contexts. The programme develops in the participants the skills to creatively conceive and to manage integrated product, service, event and communication strategies, by using a wide design toolkit and by employing basics of project management, supply chain management, sustainability, anthropology and ethnography, communications and media. PSSD students have the possibility to apply for the double degree programme at Tongji University (Shanghai) or for the internal double degree with Management Engineering at Politecnico di Milano.

Career Opportunities

Career opportunities for the graduate in Product Service Systems Design are within the traditional design industry, as well as in service design, in retail design, in brand design, in art direction, in trend analysis, in UX design and research.