MSc in Political Marketing

General

2 locations available

Program Description

Starting date: each year, in March and October.

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

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The MSc in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

Content

Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics

Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques

Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation

Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results.

Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - a Practical organization of the event.

The electoral system and its specificity - Plurality systems - Majority systems - Proportional systems - Mixed systems

Leadership for politics - Interpersonal influence - Leadership styles - The techniques

Spin Doctoring - Role and activity evolution - Strategies and techniques - Excellency cases

Fundraising for politics - Fundraising techniques and tactics - Fundraising patterns - The management of the relationship with donors - Budgeting and staffing models - Effective and ethical profiles - Phone banking, canvassing and special events

Electoral campaign management - Traditional vs digital campaigns - Human resources management and organisation for an electoral campaign - The thematic campaign - Territorial campaign - Cases studies

Innovative communication techniques for politics - Graphic, video and digital design - Modelling and 3D animation - Augmented reality - Mobile apps - Video mapping

International excellency cases Edsegovi’s HOLOS model (Mexico)

Learning Options

This course is attended on campus, at the Rome Business School Rome headquarters.

Structure (12 months)

  • 6 months in Rome: Lectures + Additional Activities
  • 6 months of project work
  • Career services and International Networking

Participation fees

In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants. Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews. The participation fee for the MSc in Political Marketing is of € 4.500,00 (V.A.T. included).

Students Experience

In this video, you can listen to the experience that Sofia had while studying at the Rome Business School. You too can make a life-changing experience, apply now!

Last updated May 2019

About the School

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries w ... Read More

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries worldwide. Read less
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