Overview

The MSc Media and Communications Management is delivered in English by academics from the University of Stirling, with teaching from internationally recognised local media specialists and leading Vietnamese media practitioners. This involves both face-to-face teaching, as well as online instruction.

Throughout the course, you’ll gain an in-depth understanding of the building blocks of communications management, including:

  • marketing
  • branding
  • internal and crisis management
  • media economics
  • finance
  • business management strategy
  • social media community management

You’ll also have the opportunity to improve your management skills, as well as your analytical perspective on the communications and media industries. You’ll be trained in appropriate research methodologies, both quantitative and qualitative.

Top reasons to study with us

#1 You’ll receive the same high-quality teaching our students enjoy at the University of Stirling’s campus in the UK

#2 The University of Stirling is ranked 1st in Scotland and top 10 in the UK for Media and Film Studies (The Guardian University Guide 2018)

#3 98% of our postgraduate leavers are in employment or further study within six months of graduating (DLHE 2015/16)

Course details

The Media and Communications Management Masters course includes six face-to-face modules, two online modules and a dissertation of 12,000 words at the end of the coursework period. Dedicated UK-based academics will visit Vietnam at regular intervals to lecture students, and internationally recognised local academics will conduct tutorials and moderate guest lectures and seminars.

Teaching

You’ll be taught by lectures, seminars and guest lectures. You’ll also need to complete coursework, such as essays and reports.

Assessment

Modules are assessed by a combination of coursework and examination.

Course director

Dr Eddy Borges Rey

eddy.borges-rey@stir.ac.uk

+44 (0) 1786 7970

Fees and costs

For tuition fee and payment information, please contact our partner institution in Ho Chi Minh City at cie@hcmussh.edu.vn or visit their website on cie-ussh.hcmussh.edu.vn. For tuition fee and payment information at our Hanoi partner institution, please visit their website on fjc.edu.vn.

Program taught in:
English

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Last updated November 14, 2018
This course is Campus based
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