MSc in Media Management

University of Stirling

Program Description

MSc in Media Management

University of Stirling

Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management course focuses on the UK in a European and global context. It was the first course of its kind in the UK, running successfully since 1993.

Applications are particularly welcome from those employed in the media industries.

Top Reasons To Study With Us

  1. The University of Stirling has delivered a qualification in Media Management since 1993 and was the first in the UK – probably in Europe and even globally – to do so.
  2. The course has been strengthened with the appointment of new, dedicated staff and the development of new modules. It continually evolves to keep up with the changing media world.
  3. Benefit from being taught by high quality, international–standard researchers. Their own study of the media is translated into the modules.
  4. The University has strong industry links and you will have the chance to mix with people within the media and gain first-hand experience of the industry.
  5. The course will equip you with the practical skills and attributes highly sought after by prospective employers in a variety of careers.

Course objectives

Internationally-oriented and comparative in approach, the course provides:

  • a theoretical and case-study based foundation in media economics, finance and business strategy
  • appropriate management skills and an analytical perspective on the media industries
  • an understanding of the evolution of the regulatory and policy environment in which media operate
  • advanced study in contemporary media and cultural theories training in appropriate research methodologies

What makes us different?

Entry requirements

Academic requirements

A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

INTO University of Stirling offers a Graduate Diploma for those students who do not meet the required criteria for this course. If you successfully complete the Graduate Diploma in Media, Humanities and Social Sciences and meet the required progression grades, you will be guaranteed entry onto year one of this Master's degree.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.0 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade C
  • Pearson Test of English (Academic): 54 with 51 in each component
  • IBT TOEFL: 80 with no subtest less than 17

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.

Scholarships & funding

GREAT - MSc Media Management University Scholarship -India 2016

GREAT Britain Scholarships India is a joint programme part funded through GREAT funds and part funded by the University of Faculty of Arts and Humanities. One GREAT Britain India Scholarship of £5,500 will be awarded to a student on the MSc in Media Management in 2016/17.

Structure and content

The MSc in Media Management has been developed to prepare media managers to meet the challenges posed by unprecedented change and increased competition in the media environment. This full-time academic course is designed to provide media practitioners with a wider analytical perspective on the main issues affecting their work and offers graduates a rigorous foundation for a career in the media industry.

The course builds on Communications, Media & Culture's extensive links with the media industry and draws on a range of related disciplines including media studies, economics, marketing and business studies.

The MSc consists of two components: a taught course followed by a Dissertation. Based primarily in the Communications, Media & Culture division, the taught component also involves postgraduate modules offered by, or in collaboration with, the Stirling Management School. The taught course takes place within the University's two 15-week semesters and involves lectures, seminars, tutorials and case-study work. Students will take two core modules and one elective module concurrently in the Autumn Semester, plus two core modules and one elective module concurrently in Spring Semester making a total of six taught modules across the year.

Delivery and assessment

The course is taught with a combination of lectures, seminars, workshops and tutorials. Formal teaching is augmented by occasional guest speakers, usually experienced practitioners from the media industry who are able to provide a strategic or practical insight into current management issues.


Stirling's media research has been awarded a rating of Grade 5 three times in succession in the Higher Education Funding Councils' research assessment exercise and had 70% of it's research considered to be 'World Leading' or 'International excellence' in the most recent RAE. The Stirling Media Research Institute (SMRI) enjoys an international reputation for the quality of its work, regularly attracting many foreign visitors. The Institute has a purpose-built research facility for the use of its members.

Current research in the Institute is focused on:

  • Cultural Creativity
  • Film and Television
  • Journalism
  • Media and Communications Policy
  • Public Relations
  • Sport Media
  • Digital Media
  • Media Archives and Cultural Memory

All research active members of the Division are members of the SMRI. The Institute is a long established centre for research in both humanities and social science approaches to film, broadcasting, journalism and digital media. Members of the Institute work to understand the role of the media in culture and society, taking interdisciplinary approaches to our knowledge on creative and cultural industries, media policy and regulation, public relations and communications management, heritage and media archives, digital transformations of news and journalism, and a range of media-centred studies on sport, health, the environment, terrorism, gender and identity. Much of this work is aimed at improving our knowledge of media and communications theory and practice. Projects have focused on the media in contexts involving, for example, sports broadcasting, public relations practice, environmental NGO's, film and media archives, and policy review settings. Our research outputs and public engagement have connections to changes to public policy on broadcasting, the press and digital media or improved education and training of media and communications managers. Our research has helped shape a national policy on broadcasting in Scotland, curricula relating to the training of public relations professionals, the public communication of environmental and conservation initiatives and public activities focused on media archives held by both the University and other external organisations.

Research impact

Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy for funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

Active involvement in various media agencies and organisations can be seen in Professor Blain’s role as a member of Skillset’s National Board for Scotland, Professor Hibberd’s Chairing of the Voice of the Listener and Viewing in Scotland, and Professor Haynes’s (2011-12) role on the Advisory Network of Mind Waves, a mental health media project run by the Mental Health Partnership of Glasgow and Clyde NHS, as well as Dr. Kääpä's work on environmental media management with a range of industry an regulatory organizations in the UK and Nordic countries.

Career opportunities

Where are our graduates now?

Our graduates are spread throughout the world. At present we are in contact with graduates in 30 countries around the world. Media Management graduates are currently contributing to the performance of the following organisations:

  • BBC Worldwide
  • Channel 4
  • China Radio HIT FM
  • Vodafone Greece
  • Radio One India (A Midday/BBC Joint Venture)
  • MTV
  • ERT S.A.
  • Southerna Africa Development Community
  • Skattedirektoratet
  • Wyeside Arts Centre
  • MTV Networks UK
  • Summerhouse Publishing
  • Jetlag Advertising
  • Motorpress Hellas SA
  • Google India Pvt Ltd
  • Dagavisen
  • Mobistar - Orange Group
  • Ministry of Education & European Commission
  • Asia Reach Media
  • Tele2 Norway
  • ThinkDigital
  • Indian Music Industry
  • McCann Universal Media
  • Cooperative Bank of Chania, Crete
  • Adcosp - Simeka TWS Communications
  • Corporate Communications, Avon
  • Giacometti: Branding e Arquitetura de Negócios
  • Vodafone
  • Bòrd na Gàidhlig

To provide you with an indication as to what you can do with your Media Management degree, graduates entering into employment in the past two years are currently working with:

  • Editor-in-Chief
  • Reputation Executive
  • Social Media Researcher
  • Communications Executive
  • Lecturer
  • Internship in Online Marketing

Building on that foundation, alumni of Stirling’s Media Management degree who graduated between five and ten years ago have since advanced into some of the following positions:

  • Director, International Marketing
  • Researcher
  • Business Analyst
  • Chief Executive
  • General Manager
  • Associate Account Director
  • Vice President
  • Head, Magna Home Video and Magna Films

Some of our more established alumni are currently leading and shaping Media Management strategy across many different sectors – here is an example of how a few former Stirling Media Management students have advanced in their careers:

  • Marketing Manager
  • Vice President of Programming, Creative & Content
  • Content & Produce Development
  • Manager
  • PR Executive
  • Project Manager
  • Communications Consultant
  • Account Executive
  • Communication Manager in Public Relations Department
  • Creative Partner
  • Financial Control/Analysis Manager
  • Account Associate
  • Managing Director
  • Head of Regulatory Affairs
  • Head of Customer Base Management
  • Project Manager
  • Business Development & Operations Director
  • Business Development Director
  • Director, Global Digital Marketing
  • Press Officer
  • Marketing Director
  • Accounts Director
  • Head of Corporate Relations


Skills you can develop through this course

As you progress through your Media Management degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:

  • Media industry awareness – through case study analysis, guest lectures and site visits to media organisations, you will develop an understanding of what is going on in the media sector and rapid developments in other digitally related industries
  • Written and oral communication – media management involves communication both internally and externally with various stakeholders. The course develops your abilities to communicate through various essays, reports, presentations and online activities
  • Teamworking – groupwork is an essential part of your Media Management degree, both during management and communications modules simulate real-life scenarios in business and marketing communications
  • Research and analysis – critical learning is a key aspect of any Master's course in media and communications and you will be given the opportunity to develop your own research skills to carry out both small-scale and larger research projects including the Master's dissertation
  • Time management – you will learn how to manage your time more effectively through your active involvement in group projects, as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework
  • Self-confidence – the media industry needs confident, self-starters and your active participation in the degree programme and the wider postgraduate community will build your personal confidence and professional prospects

Graduating with a degree in Media Management does not necessarily mean that you have to progress into a career in that field. A Media Management degree is a solid foundation upon which to base a career in a variety of different fields, as is shown by some of the potentially less obvious roles that our Media Management graduates are currently working as:

  • Area Manager
  • Regional Sales Director
  • In-house Lawyer
  • Head of Finance

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff and students to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

Students will meet media professionals through talks and site visits, and will have the opportunity to focus aspects of their assessment on the needs of media organisations. Staff maintain good relationships with former graduates now working in the media, including organisations such as the BBC, Channel 4, MTV, China Radio HIT FM, Vodafone Greece and Radio One India (A Midday/BBC Joint Venture).

This school offers programs in:
  • English

Cost & Fees


  • Overseas £14,600
  • Home/EU £6,200

From 2016/7 onwards, the fees for all taught postgraduate courses are to be held at the level set upon entry.

Please note there is an additional charge for the conferral of your degree. This will be charged at the rate applicable when you complete your studies.

Last updated January 16, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 year
Full time
6,200 GBP
United Kingdom - Stirling, Scotland
Start date: Sept. 2017
Application deadline Request Info
End date Request Info
Sept. 2017
United Kingdom - Stirling, Scotland
Application deadline Request Info
End date Request Info
Home/EU: £6,200- Overseas: £14,600