The Master in Media Management is offered by the Faculty of Communication Sciences at USI in Lugano. The full programme consists of 120 ECTS and lasts 2 years. This Master gives the chance to study fundamental aspects how media companies operate and to deepen the understanding of the managerial activities of such companies (economical structures, politics of the field, research, creation and building of products and services, legal management, etc,). The study programme involves also an analysis of the production and diffusion processes of the editorial content of different kinds: newspapers, books, TV and radio programs, films, online contents.
Goals and content
The MSc in Media Management at USI aims to help media managers and business communicators enhance their professionalism and prepare themselves to meet the many challenges posed by a period of unprecedented changes to modern digital mass media.
The course offers new graduates a rigorous foundation for a career in the media and communication industries examining the key drivers for increased competition in local, national and international media.
The programme is directed to all students wishing to forge a career in media and to professionals in communications-related activities in commercial and non-commercial organizations of all types. The course helps enable current employees and managers at media outlets, communications businesses and relevant public and NGO authorities to critically analyze what they have been doing, identify what can be improved, and develop a more systematic and rigorous system of good practices in dealing with communications and media.
All students who obtained a Bachelor degree at an acknowledged university in communication, human and social sciences
This school offers programs in:
Last updated October 26, 2018